Kickstarting another year of collaborative efforts between the Ministry of Education and MILO
Putrajaya, 25 February 2025 - The launch of the 2025 MSSM Championship Calendar signifies the ongoing commitment of MOE, MSSM, and MILO® to empower young Malaysians through sports, outlining the 24 sports that will be contested in this year's national school sports competitions.
The launch of the 2025 MSSM Championship Calendar. [L-R] Dr. Hanafiah Ayub, Deputy Undersecretary (Strategic Planning Division - Sports) Ministry of Higher Education; Prof. Dr. Zulfadzli Yusoff, Naib Presiden, Explorasi Pemasaran, Jaringan dan Pengurusan Pelanggan MMU (Multimedia Malaysia University); Ng Su Yen, Business Executive Officer, MILO® Malaysia; En Ithnin Bin Mahadi, Director of Sports, Curriculum and Art and Tuan Haji Azman Bin Haji Adnan, Director General of the MOE.
The MOE-MSSM-MILO® Championship is the pinnacle of school sports competition in Malaysia, bringing together the nation's most promising young athletes from primary and secondary schools nationwide. These national-level games provide a crucial platform for students to showcase their skills across a diverse range of sports, from popular favourites to emerging disciplines.
Marking another milestone in their 70-year partnership, this collaboration has been instrumental in supporting young athletes and developing grassroots sports, aligning with MILO® Malaysia’s mission of building a sporting nation. It has shaped the landscape of school sports in Malaysia and impacted millions of students across the years.
Sheena Dina Rizal, Assistant Sports Marketing Manager of MILO® Malaysia, sharing the legacy of MILO® supporting MSSM for more than 60 years to Tuan Haji Azman Bin Haji Adnan, Director General of MOE.
“This championship is not just an ordinary sporting event, but also a symbol of the country's aspirations in building a better, balanced and ready future generation to face the challenges of the global world. I’m confident that with continued effort and strong commitment, we can achieve greater success and produce more world-class athletes. We need to reach more students by giving them the opportunity to participate in MSSM championships that align with their interests and abilities. We also need to view the organisation of these MSSM championships as a platform for comprehensive change to realise the National Education Philosophy," said Tuan Haji Azman Bin Adnan, Malaysian Director General of Education.
"MILO® is committed to nourishing future champions and supporting the development of school sports in Malaysia. We believe that sports play a crucial role in building healthy, active communities, embodying our philosophy that ‘Sports is a Great Teacher’. Through sports, individuals develop values like discipline, resilience, and teamwork—lessons that extend far beyond the game and guide them throughout their lives,” said Ng Su Yen, Business Executive Officer, MILO® Malaysia.
“Proudly made in Malaysia by Malaysians, MILO® is produced at the world’s largest MILO® factory in Chembong, Negeri Sembilan. As MILO® celebrates 75 years in Malaysia, it remains committed to fuelling the nation with the same spirit of health and energy that has defined its legacy for generations. Our Healthier Choice Logo certification further demonstrates our commitment to providing nutritious and delicious options, empowering young Malaysians to lead active, fulfilling lives.”
This collaborative effort will undoubtedly inspire the next generation of athletes, promote healthy lifestyles, and contribute to the overall development of a stronger, more active nation.
Ng Su Yen presenting a token of appreciation from MILO® to Tuan Haji Azman Bin Haji Adnan during the MSSM Takwim Launch 2025.
About MSSM
The Majlis Sukan Sekolah Malaysia (MSSM), or the Malaysian School Sports Council, operates under the purview of the Ministry of Education Malaysia. MSSM is dedicated to the development and advancement of school sports throughout the nation. The organization achieves this mission by organizing a variety of sports competitions and implementing development programs designed to enhance the skills and talents of young athletes.
MSSM's primary focus is on providing a platform for students to participate in healthy competition, fostering sportsmanship, and promoting a love of sports. The pinnacle of these efforts is the annual MSSM Games, a national-level championship that brings together the best student-athletes from across Malaysia.
About MILO®
MILO® is the leading nutritious chocolate malt beverage in Malaysia beloved for its iconic taste. Packed with the goodness of malt barley, milk and cocoa with a unique blend of 6 vitamins and 3 minerals, MILO® has fuelled generations of champions with the energy to go further. For over 70 years, MILO® has grown alongside Malaysia and been a vital part of the nation’s sports heritage, providing athletes the nutrition as well as the platform to grow and flourish through the various MILO® grassroots sports programmes.
About Nestlé Malaysia: Nourishing Malaysians for Over a Century
Since 1912, Nestlé has been nourishing Malaysians and earning their trust through our quality brands and products. We take pride in our role as a responsible corporate citizen, striving to improve the communities in which we operate. Today, we operate six factories, employing over 5,000 Malaysians. All our products are Halal, making us the largest Halal manufacturer for Nestlé globally.
As the world's largest food and beverage manufacturer, with our headquarters based in Switzerland, Nestlé operates in over 180 countries. With a workforce of over 270,000 dedicated employees, we are driven by our purpose to unlock the power of food, enhancing the quality of life for everyone, both today and for future generations. Our commitment to nutrition, health, and wellness guides our performance, ensuring we deliver on our promise of GOOD FOOD, GOOD LIFE.
To discover more about our century-long journey of nourishing Malaysians, please visit our website at https://www.nestle.com.my/ask-nestle/we-are-nestle.
For more information, please contact:
Shaheen Zaffar
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6456
E-mail: [email protected]
Aw Li-Ann | Izzat
INK PR Sdn Bhd
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