Petaling Jaya, April 2, 2021 - The simple act of returning used MILO® stick packs and sachets goes a long way towards reducing plastic waste. Through the MILO® Stik Pek X-Change, consumers are invited to return used MILO® stick packs and sachets in an effort to divert plastic waste away from ending up in landfills and waterways.
From 1 March to 31 May 2021, consumers may take part in MILO® Stik Pek X-Change by collecting used MILO® stick packs and sachets up to the required amount, cleaning and returning them via post. For their effort, consumers will be rewarded with limited edition MILO® sports bags, available in four trendy designs.
All stick packs and sachets under the MILO® mixes range, including MILO® Kosong, MILO® Less Sugar, MILO® 3-in-1 and MILO® with Whole Grain Cereal, as well as MILO® Nutri Breakfast (both Banana and Seeds variants) are eligible for the campaign. Each product carries one or two points. To exchange for one of the MILO® sports bags, a total of 50 points is needed.
MILO® Stik Pek X-Change marks an important milestone for MILO® as it embarks on its journey towards promoting environmental sustainability. According to Ng Su Yen, Business Executive Officer, MILO® Business Unit, Nestlé (Malaysia) Berhad, “MILO® Stik Pek X-Change is our way of encouraging Malaysians to adopt easy yet impactful waste management habits in their daily lives. It is also part of the larger MILO® Sayang Bumi movement, a concerted effort that we have undertaken for the good of the planet.”
This initiative aims to collect as many used stick packs as possible but collecting used stick packs is only half of the journey. A portion of the collected stick packs will be upcycled into unique MILO® handicrafts by four local communities who have joined forces on a common goal to protect the environment. They are Upcycled Shack, Inspirasi Kreatif, Nerine Ong and Helping Hands Penan.
“Upcycling is a creative way to reduce plastic waste. By giving the used stick packs a new lease of life and purpose, we wish to show other ways through which the impact of plastic waste can be further reduced as demonstrated by our community partners and inspire our consumers along the way. We hope Malaysians will join us as we take this important first step together,” added Ng.
The impact of MILO® Stik Pek X-Change stretches beyond the environmental benefits, as the collaboration with the upcycling partners helps to empowers the communities in need and improve their livelihoods through income generation activities. A total of 500 lucky participants will stand a chance to own one of these one-of-a-kind upcycled MILO® collector’s items at the end of the campaign.
Channel the energy of MILO® for the good of the environment today with MILO® Stik Pek X-Change. For more information, go to: https://milo.com.my/stikpekxchange
About MILO®
MILO®, the leading nutritious chocolate malt beverage in Malaysia was introduced in 1950 and has been known for its unique taste that Malaysians love. Packed with natural goodness of malt barley, milk and cocoa, enriched with Activ-Go®; a unique blend of 6 vitamins and 3 minerals, MILO® is the most popular beverage in Malaysia and has fuelled generations of champions.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our over 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
For more information, please contact:
Zaki Arzmi
Ogilvy Malaysia
Mobile: +6 016 292 2948
E-mail: [email protected]
Eunice Yap
Ogilvy Malaysia
Mobile: +6 018 2854 908
Email: [email protected]