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MILO Hosts Ultimate Experience for Junior Football Enthusiasts

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Bahasa Malaysia (pdf, 162 KB)

Sparks Brilliance in Budding Champions


PETALING JAYA, JANUARY 26, 2024 – Celebrating the skills of young athletes participating in MILO sporting events, MILO recently organised its MILO x FAM Ultimate Experience for junior football enthusiasts. Long recognised since the 1950s for nurturing passion for sports and values associated with sportsmanship, the unique experience by MILO aims to inspire young Malaysians to excel in the local sporting scene while fostering essential lifelong values through sports participation.

Joining forces with the Football Association of Malaysia (FAM), the MILO x FAM Ultimate Experience curated an exclusive programme for 106 talented kids aged between 6 to 16, who emerged victorious in the MILO Junior Champions League 2023. A joint initiative by MILO and FAM, the league involved nearly 9,000 children nationwide across five categories, providing a platform to showcase their football prowess. The young champions were treated to an Ultimate Experience at the FAM headquarters, immersing themselves in the vibrant world of football.

The participants had the unique opportunity to join a football masterclass led by national football coaches, who shared invaluable insights and skills to elevate their game. Following the masterclass, the budding athletes explored the state-of-the-art facilities at the FAM headquarters. On top of this, former winners of MILO Hidup Bola, now playing professionally with the national team, were also present to greet the kids and inspire them on their journey as emerging football talents.

The winners of the MILO Junior Champions LeagueThe winners of the MILO Junior Champions League exploring the hall of fame at FAM's headquarters.
Former MILO Hidup Bola players made a special appearanceFormer MILO Hidup Bola players made a special appearance where they connected with the kids during the experience.

The experience also commemorated Malaysia’s national team qualifying for the AFC Asian Cup 2023 after 42 years. To celebrate this achievement, the children were treated to a private livestream viewing party at the Bukit Jalil Sports School, where they joined fellow students and indulged in the exhilarating match between Malaysia and Bahrain in the AFC Asian Cup 2023.

Boys from the Under 17 Category warm upBoys from the Under 17 Category warm up for a day filled with passion, camaraderie, and thrilling football action.
Kids received field training under FAM football coachKids received field training under the guidance of FAM football coach.
A private livestream viewing party at Bukit Jalil Sports School A private livestream viewing party at Bukit Jalil Sports School, where kids and students joined together to watch the AFC Asian Cup 2023 match between Malaysia and Bahrain

"MILO is honoured to collaborate with FAM to bring this amazing experience to inspire our young champions of tomorrow. This is even more meaningful as we celebrate Harimau Malaya’s latest historic milestone in football. Since our inception in 1950, MILO has been steadfast in its belief of developing football hopefuls of today by instilling a genuine love for the game as well as sound values that will also support them in life," said Kerwin Lim, Sports Marketing Manager of MILO, Nestlé (Malaysia) Berhad.

MILO is committed to not only celebrating Malaysia's football successes but also fostering a sense of patriotism among young sports enthusiasts in their shared passion for the game. For over 70 years, the homegrown brand has been a driving force in Malaysia's grassroots sports development, embodying inclusivity, and a commitment to growing young talent. Rooted in its philosophy, "Take on Sports Today, Take on Life Tomorrow", the MILO x FAM Ultimate Experience reflects the brand’s commitment to going above and beyond, delivering the ultimate experience for children, parents and coaches alike.

In addition to the MILO x FAM Ultimate Experience, MILO extended the celebration to the wider community with public viewing parties at 17 local eateries nationwide. The lively gatherings brought together crowds of football enthusiasts in their support for Harimau Malaya.

The events celebrating Harimau Malaya’s achievement collectively underscore MILO's dedication to nurturing the spirit of champions at grassroots level and fostering unity among Malaysians through the love of football.

For more information about MILO's initiatives in grassroots sports development and community engagement, visit

About MILO®
MILO® is the leading nutritious chocolate malt beverage in Malaysia beloved for its iconic taste. Packed with the goodness of malt barley, milk and cocoa with a unique blend of 6 vitamins and 3 minerals, MILO® has fueled generations of champions with the energy to go further. For over 70 years, MILO® has grown alongside Malaysia and been a vital part of the nation’s sports heritage, providing athletes the nutrition as well as the platform to grow and flourish through the various MILO® grassroots sports programmes.

About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.

This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit or our Facebook page at

For more information, please contact:

Shaheen Zaffar
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6456
E-mail: [email protected]

Deepa Mukundan or Yasmin Kadir
acorn communications
Tel: (+603) 7958 8348
E-mail: [email protected]