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Energetic Collaboration between MILO® x Park Seo-Jun continues to fuel the active lifestyles of Malaysians with the range of MILO® stick pack variants
Petaling Jaya, February 25, 2023 – MILO® has delighted thousands of Malaysians and made their dream to #JomMinumMILO (Let’s Drink MILO®) with Sahabat MILO® (Friend of MILO®) Park Seo-Jun come true. The special event held at Sunway Pyramid celebrated the Energetic Collaboration between MILO® x Park Seo-Jun which looks to energise Malaysians with MILO® variants that come in convenient, easy-to-carry stick packs to fuel any lifestyle – anytime, anywhere.
Sahabat MILO® Park Seo-Jun enjoying a cup of MILO 3-in-1.The MILO® stick pack variants are a wide range of nutritious products that is suitable for adults on-the-go who seek convenience and variety with the great taste of MILO®. The variants include MILO® 3-in-1, MILO® Original, MILO® with Whole Grain Cereal, MILO® Less Sugar and MILO® HI-FIBRE. These MILO® stick pack variants come with additional nutritional benefits and offers more goodness to meet the evolving needs of consumers including Park Seo-Jun who needs the energy to keep up with his active lifestyle and busy schedule.
As a Sahabat MILO® who embodies the MILO® energy, Park Seo-Jun joins numerous notable Malaysian icons who have collaborated with MILO® to re-energise the range of MILO® stick pack variants. Ever since his first encounter with MILO®, Park Seo-Jun has developed a special bond with Malaysia’s favourite drink, discovering that the many MILO® stick pack variants are a fitting choice to keep him active.
[From Left] Juan Aranols, CEO of Nestlé (Malaysia) Berhad, Sahabat MILO® Park Seo-Jun and Ng Su Yen, Business Executive Officer of MILO.“We are glad we have the opportunity to bring our Sahabat MILO® Park Seo-Jun closer to Malaysians here in Malaysia, home to the world’s largest MILO® market. Anyone who enjoys MILO® is a friend of MILO®, and we are looking to showcase to them just how energetic our Sahabat MILO® Park Seo-Jun is and how his favourite MILO® variant fuels his days. This is what’s unique about the MILO® stick pack variants range. We are offering a wide variety of the MILO® you love so that you too can choose the one, or ones, that best suits your own needs and lifestyle,” said Ng Su Yen, Business Executive Officer – MILO®Business Unit, Nestlé (Malaysia) Berhad.
The energetic performance by Sahabat MILO® (Friends of MILO®) with their rendition of the new MILO® song “Kitalah Juara” warmed up the crowd and served as a rousing welcome to Sahabat MILO® Park Seo-Jun. The thousands of who gathered were then treated to a once-in-a-lifetime opportunity of witnessing their favourite Sahabat MILO® Park Seo-Jun in action, while showing him just how much Malaysians love their MILO®. They were thrilled when he demonstrated his favourite way of enjoying MILO® and erupted in cheers when he invited them to join him for a cup of his favourite MILO® with the now iconic campaign tagline, “Jom Minum MILO®”.
Thousands of Malaysians rally to #JomMinumMILO with Park Seo-Jun At the event, Sahabat MILO® Park Seo-Jun enthused, "I heard that MILO® is a brand that is loved by all Malaysians. And seeing everyone gathered here today, I can truly feel how much MILO® is being loved in Malaysia."
Meanwhile, other MILO® activities excited shoppers of Sunway Pyramid and kept the energy going throughout the day, such as roadshow with special promotions, Malaysia’s all-time favourite MILO® from the MILO® truck and promotional materials featuring Sahabat MILO® Park Seo-Jun inviting everyone to #JomMinumMILO.
For further information on MILO® x Park Seo-Jun Energetic Collaboration, go to www.milo.com.my/energetic-collaboration. To stay energised with the range of MILO® stick pack variants below, make your purchase today from a store near you or online via Shopee or Lazada.
- MILO® 3-in-1: This is the choice for those who need extra energy to do more in the day with MILO® that tastes more chocolatey, more malty and milkier1.
- MILO® Original: The same MILO® powder from the tin that you love in convenient stick packs, it is perfect for those on the move who want to stay energised with MILO® as it is.
- MILO® with Whole Grain Cereal: Malaysia’s all-time favourite MILO® with whole grain cereal bits. Nutritiously high in fibre, it is the breakfast companion drink that is light yet filling, perfect for those with busy lifestyles.
- MILO® Less Sugar: At 25% less sugar2, it is the MILO® with the sweetness level just to your liking, suitable for those who are seeking less sugar options. It is also high in calcium and a source of protein.
- MILO® HI-FIBRE: The MILO® variant with additional nutritional benefits of high fibre content at 3.7g of fibre per serve (30g), fulfilling 12% of daily fibre needs3. It contains only about half a teaspoon of sugar (sucrose)4 per serving, which is yet another suitable option for those who seek less sugar variety in their diet.
1Compared to the regular MILO® powder.
2Compared to the regular MILO® powder.
3Based on 30g of fibre per day. Recommended Nutrient Intakes for Malaysia 2017 recommends 20-30g fibre per day.
42.9g sucrose per serving, 1 teaspoon = 5g. MyHealth website, Ministry of Health Malaysia.
About MILO®
MILO® is the leading nutritious chocolate malt beverage in Malaysia beloved for its iconic taste. Packed with the goodness of malt barley, milk and cocoa with a unique blend of 6 vitamins and 3 minerals, MILO® has fueled generations of champions with the energy to go further. For over 70 years, MILO® has grown alongside Malaysia and been a vital part of the nation’s sports heritage, providing athletes the nutrition as well as the platform to grow and flourish through the various MILO® grassroots sports programmes.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
For more information, please contact:
Shaheen Zaffar
Nestlé (Malaysia) Berhad
E-mail: [email protected]
Zaki Arzmi or Afiq Ismail Osman
Ogilvy Malaysia
E-mail: [email protected] | [email protected]