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PETALING JAYA, 29 JULY 2024 - MAGGI® launched its 27th edition of the MAGGI® Secondary School Cooking Competition (MSSCC) as part of its ongoing collaboration with the Ministry of Education Malaysia. Introduced in 1997, the MSSCC programme serves as a platform for students to pursue their passion for cooking and develop essential life skills to build a strong foundation for their future.
Puan Rizawani Binti Mustafa, Chief Assistant Director of Sports, Co-curricular and Arts Division, Ministry of Education Malaysia (fourth from left), Dr Mohd Azly bin Zakaria, Assistant Director of Sports, Co-curricular and Arts Division, Ministry of Education Malaysia (third from left) and Ms Ivy Tan, Business Executive Officer of MAGGI, MYSG (fifth from left) at the launch of MSSCC.
The MSSCC also empowers young talents in making healthier food choices while fostering a love for home-cooked meals. This has a positive ripple effect, as students bring this knowledge home, and in turn inspire their families to create more nutritious and balanced meals, contributing to a healthier nation.
Ms Ivy Tan, Business Executive Officer, MAGGI®, Malaysia and Singapore said, “The MSSCC programme goes beyond who can cook the fastest or fanciest dish. It’s a chance for our young talents to pursue personal growth, unleash their creativity, and learn valuable life skills – all of which are essential for their overall development and will help build a strong foundation for their future, regardless of what path they choose.”
The theme for MSSCC 2024 is ‘Sajian Cita Rasa Malaysia’, which encourages participants to innovate and modernize classic Malaysian dishes by incorporating modern cooking techniques, unique ingredients, and presenting dishes in unexpected formats. The MSSCC 2024 competition will be launched from 1st August 2024 onwards, with the exciting finale cookoff happening in October 2024.
Chef Sharifah Hamidah binti Syed Mohsin, MAGGI®’s Resident Chef (right), and Chef Hakimi bin Badrul Hisham, Nestlé Corporate Chef (left), showcased their Malaysian fusion dishes to mark the launch of the 27th edition of MSSCC.
The MSSCC is open to all secondary school students between the ages of 13-15 nationwide who stand a chance to win prizes worth up to RM60,000. Joining the competition is simple – students will need to record a video of their recipe of no longer than 3-minutes, upload it on to social media, and include the link to their video in their registration form on the MSSCC website.
Rafidah Fitri Binti Hamidzol, MSSCC 2021 National Champion from SMK Syed Alwi, Perlis (second from left); Cikgu Nur Hafizah from SMK Syed Alwi, Perlis (third from left); and Cikgu Mohd Osman from SMK Munshi Abdullah, Johor (right) shared about their past experience as part of MSSCC.
For further information on MSSCC, please visit https://www.maggi.my/ms/memupuk-generasi-muda/pertandingan-memasak-MAGGI.
About MAGGI®
MAGGI® is the No. 1 food brand in Malaysia. Its core mission is to create good-food moments that bring families closer together. Through its wide range of products and food solutions, MAGGI® helps Malaysians to prepare tasty and balanced homemade meals for themselves or their families every day. The brand is also committed to the ever-evolving needs of meal providers, providing innovative solutions from noodles to culinary products, which continue to delight and inspire Malaysians to cook the fresh food they love and believe in. To learn more, please visit www.MAGGI.my or our Facebook page at http://www.facebook.com/MAGGIMalaysia.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity. To learn more about Nestlé, do visit https://www.nestle.com.my/ask-nestle/we-are-nestle.
For more information, please contact:
Shaheen Zaffar
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6456
E-mail: [email protected]
Affirah Naquiyah / Joanna Ooi
Weber Shandwick
Tel: (+603) 6209 5200
E-mail: [email protected] / [email protected]