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Nespresso and The Flow Studio Collaborate to Bring Rewarding Wellness Experiences that Prioritises ‘Me-Time’
KUALA LUMPUR, 27 Aug 2024 - Nespresso unveils its latest campaign, "Unforgettable Mornings," which seeks to elevate the day's first coffee moments from an uninspired routine or special occasion treat into a ritual of self-care and mindfulness. This season, delight in the cosy flavours of Pumpkin Spice Cake for both the Original and Vertuo ranges, and Peppermint Pinwheel and Gingerbread coffees for the Vertuo range. These seasonal favourites are accompanied by Nespresso's merchandise lineup, including the NOMAD Travel Mug, the NOMAD Tumbler, and the Loop Coffee Mug, making it easy to enjoy coffee on the go and savour every moment.
Setting a morning ritual can establish a positive tone for the rest of the day, with coffee being an integral part of this ritual. It is estimated that 69 percent of coffee is consumed during this time, with one in two coffee occasions occurring either before or during breakfast. Recognising the significance of these routines, Nespresso's campaign emphasises the importance of starting the day with intention and joy, inviting coffee lovers to take a moment for themselves each morning.
As part of this celebration of morning routines, from 2 Sep to 1 Oct 2024, coinciding with International Coffee Day, Nespresso will collaborate with The Flow Studio, Malaysia's leading homegrown yoga and pilates studio, for a 30-day takeover in six studios nationwide.
This month-long takeover at The Flow Studio’s outlets across Malaysia—including Bangsar, KLGCC, Bukit Jalil, Damansara Heights, Taman Tun Dr Ismail, and Gurney Walk in Penang—will offer “Unforgettable Mornings” perks. These perks are designed to encourage class participants to prioritise their well-being, restructure their mornings by consciously enjoying their coffee, and stay connected and in tune with themselves all day long.
Visitors will enjoy complimentary Nespresso coffee before and after their yoga and pilates sessions between 6 AM and noon. Visitors who attend at least six weekday morning classes throughout the campaign will stand a chance to win prizes such as Nespresso Vertuo Pop machines, 20% off machine purchases, RM100 coffee credits, and Nespresso accessories. Fostering deeper engagement with the campaign, Nespresso Club Members will also receive 30% off all drop-in mat and reformer classes, as well as RM50 off 10 group class packages during the campaign period at the studio.
Organic Iced Pumpkin White Chocolate
Organic Pumpkin Dream Latte
In addition to this partnership, the campaign will feature a distinctive collaboration with Thomas Lelu, a French contemporary artist, photographer, and author of fiction whose creative vision adds an extra layer of inspiration to the campaign through his witty and relatable morning mantras. For the “Unforgettable Mornings” campaign, Lelu encourages his audience to “be the vibe you want to attract,” reminding them that mornings with Nespresso are a gift “from me to me,” among many more memorable maxims.
To learn more about the "Unforgettable Mornings" campaign, visit Nespresso’s website and stores for more information and updates. Embrace the wellness journey and make each morning truly unforgettable with Nespresso and The Flow Studio.
For more information, please visit http://www.nespresso.com/my, or follow our social media pages on Instagram @nespresso.my, and Facebook @Nespresso.my. Our toll-free Customer Careline at 1800 80 7001 also operates every day from 08:00 to 22:00.
About Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 150,000 farmers in 18 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.
In 2022, Nespresso achieved B Corp™ certification – joining an international movement of over 7,900 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency.
Headquartered in Vevey, Switzerland, Nespresso operates in 93 markets and has 14'000 employees. In 2023, it operated a global retail network of 791 boutiques. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com.
For more information, please contact:
Saarah Jasmine
Assistant PR Manager
Nespresso Malaysia
Email: [email protected]
Sylvia Chew
Brand Communication Manager
Nespresso Malaysia
E-mail: [email protected]
For media enquiries or loans, please contact:
Arieal Chin / Premi Saravanan
Commas PR Sdn Bhd
E-mail: [email protected] / [email protected]