NESCAFÉ Brings Festive Cheer to Malaysians with Peraduan Jom Beli & Raikan Bersama-sama

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Prizes Totalling RM1.5 Million with the new Proton X50 SUV Up for Grabs!

Petaling Jaya, April 14, 2021 - With the month of Ramadan around the corner and the Gawai Kaamatan harvest festival soon approaching for East Malaysia, the world’s favourite coffee brand, NESCAFÉ, is set to bring the festive spirit to life with the Peraduan Jom Beli & Raikan Bersama-sama (Let’s Buy & Celebrate Together Contest). As part of the brand’s objective to continuously delight consumers, the contest is offering Malaysians attractive prizes worth up to RM1.5 million, including the coveted grand prize of a total of 10 units of the all-new Proton X50 SUV!

NESCAFÉ Brings Festive Cheer to Malaysians

Consumers nationwide will be eligible to participate in the contest which runs from April 1 to May 31, 2021, simply by purchasing selected NESCAFÉ products worth RM15 in a single receipt and sending their entry via WhatsApp. With exciting prizes up for grabs each week, more than 700 Malaysians will stand a chance to win!

For Peninsular Malaysia, prizes include eight units of the Proton X50 SUV worth RM85,000 each for the grand prize, eight units of Honda Wave motorcycles and 336 consolation prizes of RM500 cash vouchers each. There are also 64 bi-weekly Special Draw Prizes of SAMSUNG home appliances worth RM2,000 each.

For East Malaysia, prizes consist of two units of the Proton X50 SUV, with one grand prize each for Sabah and Sarawak respectively. There are also 16 units of Honda Wave motorcycles and 224 consolation prizes of RM500 cash vouchers each, in addition to 64 bi-weekly Special Draw Prizes of SAMSUNG home appliances worth RM2,000 each.

Mr. Othman Chraibi, Business Executive Officer, Beverages Business Unit, said, “Through Peraduan Jom Beli & Raikan Bersama-sama, we aim to make the Hari Raya and Gawai Kaamatan celebrations all the more special for all Malaysians and spread happiness for the festivities, particularly as we get through this difficult time together. Inspired by the themes of sharing, giving back and rekindling bonds with loved ones to capture the spirit of these significant occasions, what better way to appreciate the festive moments with a great cup of NESCAFÉ.”

“Consumers can enjoy great coffee moments with our wide range of NESCAFÉ products – whether starting the day with a morning pick me up for sahur, breaking their fast with a refreshing cup, or reconnecting with family and friends – all while standing a chance to win amazing prizes through this contest! What’s more, ten lucky winners will even be able to drive home a brand-new Proton X50 SUV, making the festivities even more memorable this year.”

Participating NESCAFÉ products include NESCAFÉ Classic, NESCAFÉ Blend and Brew, NESCAFÉ Gold, NESCAFÉ Latte, NESCAFÉ White Coffee, NESCAFÉ Dolce Gusto and Coffeemate, as well as NESCAFÉ Ready-to-Drink products. To take part, consumers only need to follow three simple steps: purchase a minimum of RM15 worth of NESCAFÉ products in a single receipt, write your name and MyKad details on the receipt and submit a photo of the receipt via WhatsApp to 018-228 6338 for Peninsular Malaysia, 018 388 2393 for Sabah and 018 388 1316 for Sarawak. There is also no limit to the number of entries people can submit, so the more entries submitted, the higher the chances of winning! The contest is open to all Malaysians nationwide.

Participating retailers include major minimarkets, supermarkets, hypermarkets, convenience stores, as well as e-commerce platforms such as Lazada and Shopee, across Malaysia who provide official receipt as proof of purchase.

For more details about Peraduan Jom Beli & Raikan Bersama-sama and how to take part in the contest, check out www.nescafe.com.my.


About Nestlé Malaysia

Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our over 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.

This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.


For more information, please contact:

Maxine Lim
Nestlé (Malaysia) Berhad
Mobile: +603 7965 6650
E-mail: [email protected]

Alya Nurina or Yasmin Kadir
acorn communications
Mobile: (+603) 7958 8348
E-mail: [email protected]

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