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Nespresso Malaysia joins hands with 10 coffee baristas to unlock their unforgettable tastes
Kuala Lumpur, 1 September 2022 – Searching for the best cup of coffee with unforgettable taste should not be an ambitious task, at least not with Nespresso. As a pursuer of superior coffee quality, Nespresso believes that unforgettable taste emerges when coffee lovers indulge in the smooth, intense flavours and aromas of freshly ground coffee with its sleek and premium-looking machines. All it takes is a touch of a button.
In conjunction with Hari Merdeka, Nespresso collaborates with Barista Guild Asia on a quest to understand Malaysians’ unforgettable tastes. Ten selected baristas from Barista Guild Asia will create two coffee recipes that resonate with Malaysians using the finest and freshest coffees from Nespresso.
For the first recipe, the baristas will find themselves recalling an unforgettable taste they have had and translate it into a cup of coffee that they hold dear to their hearts. For the second recipe, the baristas will marry Nespresso coffees with Malaysians’ favourite local ingredients, think gula melaka, pandan, and more. Nespresso will share these recipes on its social media platforms for Malaysians to vote for their favourite recipe, and subsequently, Nespresso will serve the most-voted recipe at the Nespresso Boutique for a limited time.
“At Nespresso, ensuring coffee quality is at the heart of everything we do. We’re driven to offer coffee drinkers in Malaysia the opportunity to indulge in unforgettable tastes embodied by the freshest and finest Nespresso coffee at the touch of a button on Nespresso coffee machines. We believe everyone has their unforgettable taste. This is also why we’re excited to see how the baristas from Barista Guild Asia experiment with the finest coffees from Nespresso and create a cup of coffee that is unforgettable to them and the Malaysian community,” said Floriane Novello, Business Executive Officer of Nespresso Malaysia.Unlock Intense Aromas from Superior Coffee…
Nespresso takes pride in delivering the finest and freshest cup of coffee. It establishes a prestige coffee chain from cherry-picking only the finest coffee beans from the best origin and territory to extreme farmer care and stringent production expertise. The finest green coffee beans will be undergoing 70 quality checks to ensure specific aroma and taste profile are met.
The master blenders, roasters and grinders from Nespresso will take over to unlock the beans’ full potential before the fresh coffee grounds are sealed in a recyclable aluminium capsule. The stringent coffee making process guarantees a consistent in-cup result.
The variety of its coffee – ranging from Ispirazione Italiana which pays tributes to the iconic Italian roasting tradition, to World Explorations range that is inspired by the rich coffee culture from around the globe – ensures all kinds of coffee aficionados find the right cup, be it a cup with bold nutty notes or with sweet delicate fruity notes.…at the Touch of a Button
A fresh and fine cup of coffee is just one touch away. With a touch of a button, the 19-bar pressure pump in Nespresso coffee machines will pierce through the capsules and unlock the finest coffee aromas. It creates a luxurious and rich crema that translates into a perfect cup.
Not only are Nespresso coffee machines easy-to-use, they are also sophisticated in features. Hailed as the personal craftsman, Nespresso Atelier enables coffee drinkers to effortlessly create various coffee and milk recipes, whether it’s hot or iced. The Nespresso Essenza Mini, on the other hand, also brews a strong cup of black coffee at ease.
The sleek and modern-looking Nespresso coffee machines come in a variety of colours and sizes that help coffee lovers, and interior design buffs elevate their home ambiance.
Celebrating Merdeka with Malaysian Flavours
Commemorating the Merdeka celebration, Nespresso Malaysia is introducing a Malaysian Favourites 8-sleeve Pack that encapsulates Malaysians’ all-time favourite coffees from the Ispirazione Italiana and World Explorations range. Reflecting a local flavour on its packaging design, the 8-sleeve pack is priced at RM192.
The finest and freshest cup of Nespresso coffee (per sleeve; 10 capsules per sleeve) is only starting from RM23.50. Meanwhile, the coffee drinkers can grab the Nespresso Atelier at RM1,799 and Nespresso Essenza Mini at RM649.
The Nespresso coffees and coffee machines are available for purchase via Nespresso Boutiques at The Gardens Mall, 1 Utama Shopping Centre, Sunway Pyramid, Pavilion Kuala Lumpur and Gurney Plaza, Penang; as well as via Nespresso mobile app, Nespresso official site (www.nespresso.com) and through our Customer Careline at 1800 80 7001 (operating hours: every day from 08:00 to 22:00, toll-free).
About Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 140,000 farmers in 18 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.
In 2022, Nespresso achieved B Corp™ certification - joining an international movement of 4,900 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency.
Headquartered in Vevey, Switzerland, Nespresso operates in 81 countries and has over 13'000 employees. In 2021, it operated a global retail network of 802 boutiques. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com.
For more information, please contact:
Thai Jia Vay
Brand Communications Specialist
Address: Level 22, 1 Powerhouse, No. 1, Persiaran Bandar Utama, Bandar Utama, 47810 Petaling Jaya, Selangor, Malaysia
E-mail: [email protected]
Douglas Tan / Radha Lakshimi / Jacqueline Khoo
Mobile: +6016-3753703 / +6010-4009463 / +6016-4538183
E-mail: [email protected]