Nespresso Celebrates Renewal and Prosperity with an Unforgettable Taste for New Beginnings this Lunar New Year

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The festive lineup introduces revitalising coffee capsules, indulgent recipes, and auspicious accessories to honour traditions

Kuala Lumpur, 9 January 2025 - Nespresso welcomes the Lunar New Year (LNY) with Unforgettable Taste for New Beginnings, a campaign that draws inspiration from the artistry of the traditional lucky knot and the symbolism of the Year of the Wood Snake. The lucky knot takes centre stage in the campaign’s imagery and collection designs, symbolising wisdom, connection, and renewal. From intricate motifs woven into refined visuals to exquisitely crafted coffee recipes and thoughtfully designed accessories, the collection embodies the season’s spirit of prosperity and new beginnings with Nespresso’s signature sophistication.

At the heart of the collection is a new limited-edition Vertuo Ginseng Delight, a smooth yet invigorating coffee crafted to awaken the senses and embodies vitality. This double espresso blend is enhanced with the gentle sweetness of caramel and the delicate complexity of ginseng extract, offering a revitalising and versatile character. Perfect for moments of quiet reflection or joyful reunions, this hero coffee captures the spirit of the LNY with its balance of flavour and symbolism.

Discover the Ginseng Delight in the Vertuo Discovery Assortment (RM260.50), a 6-sleeve selection featuring Altissio, Colombia, Melozio, Peanut & Roasted Sesame Flavour and Almond Croissant Flavour coffees, offering a variety of flavours to suit every palate. For those using Original machines, the 8-sleeve Original Discovery Assortment (RM239) features Arpeggio, Napoli, Volluto, Shanghai Lungo, Istanbul Espresso, Venezia, and festive blends like Peanut & Roasted Sesame Flavour and Almond Croissant Flavour. These curated packs promise a diverse and indulgent coffee experience, perfect for gatherings and gifting this LNY.

The LNY collection also features a selection of accessories and rewards infused with cultural charm and thoughtful design. Vibrant LNY red packets adorned with the Nespresso snake lucky knot motif, alongside the limited-edition LNY Lume Gran Lungo Mugs (RM128) and LNY Foldable Tote Bag (available as a gift with purchase), add a touch of elegance and practicality to the festivities.

For a truly elevated coffee ritual, Nespresso offers two exclusive gifting boxes. The Original LNY Gifting Box (RM186) includes the limited-edition mug set, a Cappuccino Kit featuring a cocoa shaker and stencil set, red packets, and two beloved blends: Shanghai Lungo and Napoli. For coffee enthusiasts using Vertuo machines, the Vertuo LNY Gifting Box (RM210.50) features the limited-edition mug set, the Cappuccino Kit with a cocoa shaker and stencil set, red packets, the Ginseng Delight, and Melozio coffees. These curated sets beautifully combine tradition, style, and exceptional flavours, making them ideal for gifting or enhancing personal celebrations.

Complete your festive coffee experience with exclusive machine offers. The sleek Essenza Mini & Aeroccino 3 Milk Frother Bundle and the vibrant Vertuo Pop Spicy Red machine combine design and functionality for café-quality brewing at home. Priced at 28% off, these offers and so much more are available for a limited time, making this the perfect moment to start a new coffee ritual and celebrate the richness of LNY with Nespresso.

Celebrate with Indulgent Recipes

The Unforgettable Taste for New Beginnings campaign brings curated coffee blends to life with exclusive recipes that marry modern flavours and traditional symbolism. 

Spring Garden, with its caramel macchiato base, showcases the floral and fruity elegance of Ginseng Delight. Infused with milk, rose petals, and dried cranberries, this recipe reflects the themes of renewal and prosperity central to Lunar New Year celebrations. 

Double Vigour combines bright citrus notes from orange and apple with the smooth, full-bodied character of Vertuo’s Stormio Go. Enhanced by the sweetness of longan honey, this vibrant recipe symbolises peace, success, and sweetness for the year ahead. In Mandarin, the word for apple, “ping guo” (蘋), is a homophone for “ping” (平), meaning peace and safety, while “chéng” (橙), the word for orange, mirrors “chéng” (成), symbolising success. Each recipe is easy to recreate at home and is available at nespresso.com/lunar-new-year.  

The Nespresso’s Unforgettable Taste for New Beginnings Collection launches online and in Nespresso boutiques from 6 Jan 2025 and will be available for a limited time. 

For more information, please visit http://www.nespresso.com/my, or follow our social media pages on Instagram @nespresso.my, and Facebook @Nespresso.my. Our toll-free Customer Careline at 1800 80 7001 also operates every day from 08:00 to 22:00.

About Nestlé Nespresso

Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 150,000 farmers in 18 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities. 

In 2022, Nespresso achieved B Corp™ certification – joining an international movement of over 7,900 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency. 

Headquartered in Vevey, Switzerland, Nespresso operates in 93 markets and has 14'000 employees. In 2023, it operated a global retail network of 791 boutiques. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com.

For more information, please contact:

Sylvia Chew 
Brand Communication Manager 
Nespresso Malaysia   
Address: Level 22, 1 Powerhouse, No.1 Persiaran Bandar Utama, Bandar Utama 47800 Petaling Jaya, Selangor Darul Ehsan, Malaysia 
Tel: +6012-591 3951 Email: [email protected] 

For media enquiries or loans, please contact:

Commas PR Sdn Bhd
Angelica Anthony: 011-2419 2993 / [email protected] 
Premi Saravanan: 017-6945163 / [email protected]