Rise to a warm bowl of MILO® goodness to score your first win of the day
Petaling Jaya, December 1, 2020 - MILO®, Malaysia’s favourite choco-malt beverage, is stirring up and serving more of its nutritious goodness, now in a bowl, with the new MILO® Nutri Breakfast. The first ever MILO® instant oatmeal has hit the shelves to energise Malaysians to go even further and score their first win of the day at breakfast with every bite.
MILO® Nutri Breakfast brings to the table the added goodness of imported oats, real fruit pieces and seeds. It has the iconic MILO® taste that Malaysians love – only now, you can scoop and enjoy it as a warm, nutritious bowl of delicious oatmeal to start your day.
As with any other MILO® beverage, MILO® Nutri Breakfast is made with the wholesome goodness of malt barley, milk, cocoa and packed with a unique combination of essential 6 vitamins and 3 minerals that helps to release energy from the food you eat. It is high in iron, calcium, and Vitamin D, as well as a good source of fibre, which is important to help maintain digestive function.
“We are excited to introduce for the very first time MILO® in the form of delicious oatmeal, the goodness and familiar taste of which you can savour with every bite. While MILO® has a rich repertoire of product innovations, we are especially proud of MILO® Nutri Breakfast as it is part of our ongoing effort to deliver the goodness of MILO® to Malaysians who wish to enjoy the full benefits of a nutritious, energy-charged breakfast and to those who want to get more out of their MILO®,” said Ng Su Yen, Business Executive Officer – MILO® Business Unit, Nestlé (Malaysia) Berhad.
MILO® Nutri Breakfast is currently available in two variants suitable for the whole family: Banana and Seeds. The Banana variant contains real banana pieces, while the Seeds variant is packed with sunflower and pumpkin seeds.
Quick and convenient to prepare, all it takes to enjoy MILO® Nutri Breakfast are these four easy steps: Tear, Pour, Stir, Bite. Tear a sachet of MILO® Nutri Breakfast into a bowl and pour only ¼ cup (60ml) of hot water. Stir well and enjoy every scoop of your warm bowl of MILO® Nutri Breakfast.
So, whether you are in a rush or enjoy your morning catchups with your family, MILO® Nutri Breakfast is the hassle-free oatmeal breakfast that you can pair with a fruit and a glass of MILO® or milk for a wholesome breakfast meal to energise your mornings and help you stay on top of your game.
MILO® Nutri Breakfast also meets the Healthier Choice Logo criteria by the Ministry of Health. This means that MILO® Nutri Breakfast is lower in total sugars and fat, while higher in fibre compared to other products in the same category without the Healthier Choice Logo.
Look for MILO® Nutri Breakfast at a store near you or make your online purchase via your preferred e-commerce sites such as Shopee and Lazada. To learn more about the goodness of MILO® Nutri Breakfast, go to https://www.milo.com.my/milo-nutri-breakfast.
About MILO®
MILO®, the leading nutritious chocolate malt beverage in Malaysia was introduced in 1950 and has been known for its unique taste that Malaysians love. Packed with natural goodness of malt barley, milk and cocoa, enriched with Activ-Go®; a unique blend of 6 vitamins and 3 minerals, MILO® is the most popular beverage in Malaysia and has fuelled generations of champions.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 291,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
For more information, please contact:
Zaki Arzmi
Ogilvy Malaysia
E-mail: [email protected]
Eunice Yap
Ogilvy Malaysia
E-mail: [email protected]