First customer launch with Harvest Gourmet plant-based range
Petaling Jaya, March 10, 2021 - Nestlé Malaysia marks its official entry into the fast-growing plant-based foods segment in the Out-of-Home sector, partnering with KyoChon to launch a meat-free menu using its all-new Harvest Gourmet plant-based range! Catering to a wider consumer base, the new meat-free menu at KyoChon is aimed at those seeking to reduce their meat intake, while still enjoying signature taste of Malaysia’s Tastiest Korean Fried Chicken.
Introducing the KyoChon Meat Free Wrap with plant-based meat which tastes like real chicken, made with Nestle's new Harvest Gourmet range.The plant-based meat consists of Harvest Gourmet’s meat-free schnitzel which tastes like real chicken, made wholly from plants like wheat, beetroot and non-GMO soy, which is rich in protein and a good source of fibre.
Mr Juan Aranols, Chief Executive Officer, Nestlé (Malaysia) Berhad said, “There is a growing appetite for plant-based foods. More and more people are looking for healthier food options that are also better for the planet. With many Malaysians looking to reduce their consumption of meat, our NESTLÉ PROFESSIONAL business is excited to join hands with KyoChon to introduce our first made-in-Malaysia plant-based meat products under our Harvest Gourmet range. Harvest Gourmet will be reaching many more F&B outlets very soon, so stay tuned!”
“Going plant-based is a food revolution that is transforming how people think of and consume food. We are accelerating our plant-based solutions to cater to this fastemerging segment in both out-of-home and in-home channels. By expanding our product portfolio with meat-free plant-based solutions, we are championing a more efficient and sustainable way of producing food that helps to reduce the consumption of natural resources, while providing high nutritional value for consumers,” added Mr Aranols.
The all-new KyoChon Meat Free Bibimbap is a great-tasting meat-free alternative, made with Nestle's Harvest Gourmet plant-based products.Terry Goh, Managing Director of KyoChon Malaysia said, “Whilst we are known for premium Korean fried chicken, our new meat-free menu aims to cater to modern diet preferences; there is a growing number of Malaysian eaters who have made lifestyle decisions to reduce their meat intake for health, spiritual, or social reasons. We are pleased to team up with Nestlé Professional and incorporate Harvest Gourmet products into our menu offerings so that our consumers have a wider set of choices to enjoy the signature KyoChon flavour together with their friends or family, whether with real chicken or this great tasting meat-free alternative, without compromising on taste.”
Available since February 2021, KyoChon’s new plant-based offerings* include KyoChon Meat Free Wrap (meat free chicken schnitzel, fresh salad, cheese and KyoChon sauce wrapped in a flour tortilla) and KyoChon Meat Free Bibimbap (meat free chicken schnitzel, mixed vegetables, mushrooms, seaweed, garlic flakes and fried egg layered on a bed of short grain rice) in two flavours: KyoChon’s signature soy garlic or red pepper (spicy). The KyoChon Meat Free Wrap is priced from for RM21.00 (combo with wedges and drink for RM26.00) whereas the Meat Free Bibimbap is priced at RM25.00. Both are available across all KyoChon stores nationwide.
To order, visit KyoChon’s stores or order online on KyoChon’s official website https://www.KyoChon.com.my/ or via delivery exclusively via GrabFood.
Food service partners in the Out-of-home sector who are interested to know more about Nestlé’s Harvest Gourmet range can contact Nestlé Professional via our Consumer Services Hotline at 1-300-88-3433 or email at the details provided below.
*Disclaimer: KyoChon’s meat-free menu items are strictly non-vegetarian and non-vegan, as the meat-free schnitzel contains egg as an ingredient, and they are cooked in the same oil used to cook chicken items.
About KyoChon
KyoChon is recognized as the top Korean Fried Chicken brand in South Korea. Since its founding in 1991, the brand has been synonymous with freshly fried, crispy fried chickens that are hand brushed with unique sauces that are made from nature and without preservatives or artificial ingredients.
While the brand has introduced new menu items and products, the brand has stayed true to its founding promises:
i) use only the finest ingredients
ii) encourages and supports the healthy lifestyle of customers
iii) pursue perfection in every fried chicken
KyoChon has more than 1,400 stores worldwide: South Korea, Malaysia, United States, China, Indonesia, The Philippines, and Thailand. Visit https://www.facebook.com/KyoChonMalaysia to learn more about KyoChon.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our over 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
For more information, please contact:
Maxine Lim
Nestlé (Malaysia) Berhad
Tel: +603 7965 6650
Email: [email protected]
Alya Nurina or Yasmin Kadir
acorn communications
Tel: (+603) 7958 8348
Email: [email protected]