In collaboration with MBSA and KPT, the Company will now reach over 60,500 Households
PETALING JAYA, OCTOBER 5, 2023 – Further advancing efforts to shape a waste-free Malaysia, Nestlé Malaysia today expanded Project SAVE, the Company’s voluntary Extended Producer Responsibility (EPR) Initiative to reduce plastic pollution through a partnership with Majlis Bandaraya Shah Alam (MBSA) and KPT Recycle. This partnership will ramp up its community recycling programme in Shah Alam with the signing of a Memorandum of Understanding (MoU). The ceremony officially launches the next phase of three ongoing recycling projects (Strata Recycling, Door-to-Door Collection and KITAR Recycling Programme) and sees the introduction of the innovative 3R Family App by KPT Recycle to support and digitalise these projects.
The scope of the collaboration includes the Strata Recycling Programme established in 2021, as well as the Door-to-Door Collection and Recycling Programme and the KITAR Recycling Initiative for kampung areas established in 2022. Starting with only 540 households, these programmes have since made significant strides, expanding in Shah Alam to cover over 60,500 households, including landed housing, apartments, and kampung areas. These efforts sum up to 170,000 families reached across Selangor and KL, with total collection to reach 12,000 tonnes of dry mixed recyclables by end of 2023, out of which 7,000 tonnes is plastic.
The signing of the MoU marks the continued expansion of the programmes to reach more households in Shah Alam. This will be supported by the 3R Family App by KPT Recycle, a household and residential recycling mobile application with various features to promote and support better recycling habits, including a recycling collection schedule and the tracking of recycling activities within residential areas, amongst others.
Juan Aranols, Chief Executive Officer, Nestlé (Malaysia) Berhad, commented, "Collectively, our door-to-door recycling programmes now reach almost 50% of landed housing and 26% of total households (Strata, Rural & Landed) in Shah Alam, establishing this municipality as a true pioneer in promoting and enabling recycling amongst Malaysian cities. Our continued collaboration with MBSA and KPT Recycle is making recycling accessible to more households, and this will be now further powered by digitalisation with the launch of the 3R Family App.”
The MoU was signed by Tuan Dr. Nor Fuad Bin Abdul Hamid, Mayor of Shah Alam, Mr. Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad, and Mr Lee Chay Chen, Director of KPT Recycle, and was witnessed by YB Ng Suee Lim, Selangor State Executive Council for Local Government, New Village Development, and Tourism, along with other key project partner representatives.
Nestlé Malaysia’s community recycling programmes make tangible the Company’s vision that none of its packaging, including plastics, ends up in landfills or the ocean. Through these plastic neutrality initiatives, in combination with its multiple efforts to reduce virgin plastic content from its packaging, the Company is making fast-paced progress to fulfil its plastic neutrality ambition by 2025.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
For more information, please contact:
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6456
E-mail: [email protected]
Sonyia Ambi or Yasmin Kadir
Tel: (+603) 7958 8348
E-mail: [email protected]