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B40 School Kids Receive Nutritious Breakfast from Nestlé’s MILO®
Petaling Jaya, 5 September 2024 - With many B40 communities striving to make ends meet, the nutritional needs of school-going children continue to be a priority for families. Stepping in to lend a hand, MILO®, much-loved by Malaysians from all walks of life, started a nutritious breakfast programme back in 2020 for primary school students nationwide. MILO® has now extended its reach to Kelantan and Terengganu with its latest Projek Sarapan MILO® to support more families with primary school children on the East Coast.
MILO® extends its Projek Sarapan initiative to the East Coast, supporting B40 families with daily breakfast for school children.
Beginning in August, daily breakfast complete with nutritious MILO® UHT malt beverages are being provided to 250 students across five schools in Kelantan and Terengganu for a month. The social responsibility initiative by the company’s employee volunteer programme, Nestlé Cares, will focus on those who are currently not enrolled in the Rancangan Makanan Tambahan (RMT) under the Ministry of Education (MOE), with whom MILO® has been working hand-in-hand to support the nutritional needs of young students.
“Our commitment to Malaysians extends beyond our quality products; it’s also about making a meaningful impact on the communities around us,” said Ng Su Yen, Business Executive Officer of MILO®️, Nestlé (Malaysia) Berhad. “In light of rising commodity prices and inflation, many families in the B40 income bracket may not afford basic necessities, including nutritious food. We hope to ease their financial pressures through such efforts, reinforcing MILO®’s long-standing tradition of aiding communities and fostering the health and development of the young.”
“Through the Projek Sarapan MILO®, we’re not just providing breakfast, we’re doing our small part to invest in the future of these children by cultivating well-being and healthy lifestyles. Students deserve a nutritious start to their day so they can stay focused and remain active.”
MILO®’s dedication to providing healthier, nutritious products is also reflected in its achievement of the Healthier Choice Logo (HCL) certification. The certification underscores the brand’s ongoing efforts to meet or exceed nutritional standards, with more balanced options. Su Yen added, “We are delivering on our promise to not just make quality products that taste good but ones that also have good nutritional value.”
Building on MILO®’s previous community efforts including Projek Kantin launched in October 2020, which supported 10,550 students across 400 schools nationwide with over 400,000 MILO® UHT malt beverages with breakfast daily, this latest effort post COVID-19 pandemic continues the brand’s tradition of providing heartfelt support that champions healthy breakfast habits and demonstrates strong community values.
About MILO®
MILO® is the leading nutritious chocolate malt beverage in Malaysia beloved for its iconic taste. Packed with the goodness of malt barley, milk and cocoa with a unique blend of 6 vitamins and 3 minerals, MILO® has fueled generations of champions with the energy to go further. For over 70 years, MILO® has grown alongside Malaysia and been a vital part of the nation’s sports heritage, providing athletes the nutrition as well as the platform to grow and flourish through the various MILO® grassroots sports programmes.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity. To learn more about Nestlé, do visit https://www.nestle.com.my/ask-nestle/we-are-nestle.
For more information, please contact:
Shaheen Zaffar
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6456
E-mail: [email protected]
Deepa Mukundan or Yasmin Kadir
acorn communications
Tel: (+603) 7958 8348
E-mail: [email protected]