PETALING JAYA, June 2, 2022 – In the spirit of positively contributing to communities during the festive season, Nestlé Malaysia aimed to inculcate greener habits among Malaysians through its ‘Let’s Recycle for Charity’ campaign. Through this campaign, the Company rallied Malaysians to improve their recycling by pledging to donate a total of RM20,000 in duit raya to support those in need, when a minimum of 300 tonnes of recyclables is collected.
Leveraging Nestlé Malaysia’s existing Door-to-Door Recycling Programme (D2D) and Strata Recycling Programme which is the Company’s voluntary Extended Producer Responsibility (EPR) initiative, the ‘Let’s Recycle for Charity’ campaign targeted households in Klang Valley covering a total of 70,000 households throughout the duration of the campaign. Running from 15 April to 31 May 2022, the campaign saw a total of 342 tonnes of Dry Mixed Recycling (DMR) materials collected.
Having successfully achieved its target, the Company presented the duit raya along with product hampers to two homes nominated by the participating residents which are Pusat Jagaan Sri Mesra in Ampang, Selangor and Rumah KIDS in Subang Jaya, with each home receiving RM10,000 in cash and a year’s worth of supply of Nestlé products. This will go towards upkeep of the homes and ensuring nutritional and daily needs are met, such as adult diapers and medication.
Dato’ Adnan Pawanteh, Executive Director, Group Corporate Affairs of Nestlé Malaysia said, “Generosity and charity is central to the spirit of the Raya festivities. With that in mind, we wanted to provide Malaysians with a platform to give back to the community during the recent Ramadan and Raya season. We are truly heartened by the positive response to our campaign and deeply grateful to the many Malaysians who were willing to adopt greener habits to support those in need.”
“More importantly, this is also part of our drive to tackle plastic waste in shaping a waste-free future. Engaging and educating the public on recycling is key to our efforts, and this campaign presented an excellent opportunity to inculcate good recycling habits for a more sustainable future. Since its inception in 2020, we have collected over 2,000 tonnes of DMR through our D2D recycling programme covering over 70,000 households throughout Klang Valley, and we aim to reach 100,000 households by year end. In conjunction with the festivities, we also provided relevant recycling tips for the residents such recycling kuih raya containers, amongst others.”
Nestlé Malaysia’s recycling programmes are supported by Majlis Bandaraya Petaling Jaya (MBPJ), Majlis Bandaraya Subang Jaya (MBSJ), Majlis Bandaraya Shah Alam (MBSA), Alam Flora Environmental Solutions (AFES), KPT Recycle Sdn Bhd and Tetra Pak Malaysia.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our over 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
For more information, please contact:
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6456
E-mail: [email protected]
Farah Iman or Yasmin Kadir
Tel: (+603) 7958 8348
E-mail: [email protected]