- As part of its Program Mentor Wanita Cukup Berani MAGGI® (PMWCBM) campaign, MAGGI® announced the roll out of its new reality TV series – Resipi Berani MAGGI®.
- The six-episodes reality TV series will be broadcasted weekly and commences on 14th July 2021, featuring 8 contestants going through a series of culinary and business-entrepreneurial challenges set by 3 MAGGI® mentors.
- The Resipi Berani MAGGI® TV Series aims to showcase the transformation and success stories of women who are part of the Program Mentor Wanita Cukup Berani MAGGI® in year 2020.
Kuala Lumpur, July 1, 2021 - As part of the Program Mentor Wanita Cukup Berani MAGGI® (PMWCBM) campaign, MAGGI® unveiled its new six-episode TV series – Resipi Berani MAGGI®. The show complements the campaign’s learning and empowerment journey, as it has provided skills and leadership enhancement opportunities for the show’s contestants – also known as mentees, while showcasing their transformative journey towards achieving success. One of the main goals of the PMWCBM campaign is to inspire more women to step outside their comfort zone to try something new – embracing the Tak Kenal, Tak Cinta spirit.
Close to 1,000 women participated in the Bengkel Online Wanita Cukup Berani MAGGI® which was conducted in partnership with Google’s Women’s Will program last year. Eight mentees were selected as finalists in the TV series. The mentees were selected based on their resilience, courage and determination to succeed in their fledgling home-based food businesses, especially in today’s new reality.
In Resipi Berani MAGGI®, the mentees will receive a series of challenges in the following areas:
- Business Acumen,
- Digital and Cooking Skills
- Feedback mentorship sessions with the three MAGGI® Mentors - Food Enthusiast and Brand Ambassador of MAGGI® CukupRasa Datin Paduka Eina Azman; Director, Producer, Actress and Owner of The Dim Sum Place, Sheila Rusly; and Young Entrepreneur Icon 2019 and Owner of My Mum’s Bakery, Anne Idris.
The grand winner of the Resipi Berani MAGGI® will receive seed capital of RM8,000, and an 8-week mentorship programme with business icon, Anne Idris. The Second and Third place winners will receive seed capital of RM5,000 each. The eight finalists featured in the TV series Resipi Berani MAGGI® are home-based food business owners - Aza Syima Abdullah, Bibiaminani A. Ghani, Haslina Mohd Idris, Mazzaton Miza Wahab, Nur Azreen Masera Albakri, Nur Hidayah Jeffri, Roslina Mohd Isa, and Siti Aishah Abd Razak.
Speaking at the launch event, Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestlé (Malaysia) Berhad said, “The launch of Resipi Berani MAGGI® is very rewarding and exciting, as it marks the successful conclusion of the Program Mentor Wanita Cukup Berani MAGGI® 2020. The series’ main objective is to highlight the transformation and emotional journey of the mentees, which will inspire other women to take that first step to try something new and bring a positive change for themselves and also their loved ones. We see how the mentees are able to step outside their comfort zone, overcome challenges and experience personal growth under the able guidance of the Mentors. We hope to able to support more women through Program Mentor Wanita Cukup Berani MAGGI® Chapter 2021.
For those interested to sign up for the workshops, Bengkel Online Wanita Cukup Berani MAGGI® co-organised with Google’s Women’s Will, will be held from 27 to 29 July 2021 and 12 to 14 October 2021. Selected participants will also have the opportunity to attend the all-new exclusive Masterclass: How To Run A Food Business.
For more information about the TV series Resipi Berani MAGGI® and workshop registrations, please log on to https://www.maggi.my/ms/aktiviti-maggi/maggi-cukup-rasa/
About Program Mentor Wanita Cukup Berani MAGGI®
The Program Mentor Wanita Cukup Berani MAGGI® is a nationwide programme in partnership between MAGGI® and Google Malaysia via Women Will, a Grow with Google programme. Since its inception in 2020, the programme places great importance on imparting self-confidence and awareness, improving business and digital skills as well as enhancing cooking skills through its Bengkel Online Wanita Cukup Berani MAGGI®. It is part of MAGGI® CukupRasa’s Tak Kenal Tak Cinta campaign that celebrates women who take their first step to try something new. Grounded in real-life stories, the campaign video (youtube.com/watch?v=WpUuTiAzEZs) features three inspirational Malaysian women whom have overcome challenging situations by having the courage to try something different, which ultimately led to a positive outcome in their lives. The programme is headlined by 3 mentors comprising of Actress, Entrepreneur, Food Enthusiast and Brand Ambassador for MAGGI® CukupRasa, Datin Paduka Eina Azman; Director, Producer, Actress and Owner of The Dim Sum Place, Sheila Rusly; and Young Entrepreneur Icon 2019 and Owner of My Mum’s Bakery, Anne Idris.
MAGGI® is a recognised global brand that has become a household name in Malaysia. Its core mission is to create good-food moments that bring families closer together. Through its wide range of products and food solutions, MAGGI® helps mothers to prepare tasty and balanced homemade meals for their families every day. The brand is also committed to the ever-evolving needs of meal providers, providing new products and ideas, which continue to delight and inspire Malaysian families on the goodness of homemade. To learn more, please visit www.maggi.my or our Facebook page at http://www.facebook.com/MaggiMalaysia.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
For more information, please contact:
Shaheen Mohamed Zaffar
Nestlé (Malaysia) Berhad
Tel: +603 7965 6650
Email: [email protected]
Nurul Atiqah Mustapa
Tel: +603 7491 3138
E-mail: [email protected]