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Petaling Jaya, 20 August 2024 - In a homecoming that celebrates perseverance and nurturing youth sports talent, national squash player Sivasangari Subramaniam, 25, is joining forces with MILO® to advocate the importance of sports. This collaboration with MILO® marks a significant milestone in Sivasangari's journey as she reunites with the brand that has been instrumental in the development of her sporting career since her early days as a budding young athlete.
National squash player, Sivasangari Subramaniam joins forces with MILO® toadvocate the importance of sports.
Sivasangari began her journey through the brand’s grassroots sports programs and has been actively involved in various MILO® - sponsored events since she was 10 years old. This includes her victories in the MILO® Nicol David Trophy in both the individual and team categories for under-12, as well as the MILO® All-Stars International under-13 championship in 2011. At age 13, she emerged as the champion in the MILO®- Sport Excel 2nd Leg under-19 category in 2012. Her remarkable achievements earned her the title of “Most Promising Female Athlete” in the 2011 MOE-MSSM-MILO® Awards, a long-standing collaborative effort between MILO®, the Ministry of Education and the Malaysia School Sports Council. These accolades are a testament to her talent and drive, which have been championed by the brand.
With a long-standing track record of supporting the development of sports in the country, MILO® is committed to empowering young budding athletes to discover their full potential by equipping them with the platform and opportunities needed to thrive in their chosen field locally and on the world stage.
Lim Ker Win, Head of Sports Marketing of MILO®, Nestlé (Malaysia) Berhad, said, “We believe this partnership aligns perfectly with MILO®’s mission to advocate positive values in life through active lifestyles and sportsmanship. We sincerely hope this initiative demonstrates our faith in her journey as an esteemed national athlete as well as the importance of inspiring all children in Malaysia to continue pursuing sports. We are honoured to support and move forward together with this rising star and witness her future accomplishments.”
As a friend of MILO®, Sivasangari will have part of her training and fees supported by MILO®, with the aim of supporting her training journey to participate in the 2028 Olympics, where squash, for the first time ever, will be an Olympic sport.
[L-R] Ng Su Yen, Business Executive Officer of MILO®, Nestlé (Malaysia) Berhad, Sivasangari Subramaniam, National Squash Player and Lim Ker Win, Head of Sports Marketing of MILO®, Nestlé (Malaysia) Berhad.
The recently announced world No 10. squash player expressed her excitement to say, “I am so grateful for this collaboration with MILO®, who have been a tremendous source of support and an inspiration from my early days in squash, helping me to develop both as an athlete and an individual both direct and indirectly.”
“From a young age, I have witnessed how MILO® has supported numerous sporting events, including squash, and their commitment continues till today. It's a full-circle moment for me to be reunited with a brand that has been a part of my journey from the very beginning!"
To celebrate the partnership, MILO® has released a teaser video featuring the young athlete as she prepares for training. The video also sees Abang MILO® offering her a nutritious cup of MILO® from the iconic MILO® truck, with the captions appearing in the video, "Bersama kita menyokong atlet masa depan, Malaysia Boleh!" or “Together with MILO®, let’s support the futures of athletes together, Malaysia Boleh!”.
The teaser video can be found on MILO® Malaysia’s official social media pages such as Instagram, TikTok and Facebook.
MILO® has been part of the Malaysian sports landscape since the 1950s, championing the development of young talent in various sports, while instilling life-long lessons that build resilience and determination.
For more information about MILO® and its initiatives, please visit www.milo.com.my
About MILO®
MILO® is the leading nutritious chocolate malt beverage in Malaysia beloved for its iconic taste. Packed with the goodness of malt barley, milk and cocoa with a unique blend of 6 vitamins and 3 minerals, MILO® has fueled generations of champions with the energy to go further. For over 70 years, MILO® has grown alongside Malaysia and been a vital part of the nation’s sports heritage, providing athletes the nutrition as well as the platform to grow and flourish through the various MILO® grassroots sports programmes.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity. To learn more about Nestlé, do visit https://www.nestle.com.my/ask-nestle/we-are-nestle.
For more information, please contact:
Shaheen Zaffar
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6456
E-mail: [email protected]
Deepa Mukundan or Yasmin Kadir
acorn communications
Tel: (+603) 7958 8348
E-mail: [email protected]