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Multi-year agreement spans 21 markets across four continents and marks Nestlé’s largest international brand collaboration to date.
Nestlé and the NBA are entering a new, multi-year international marketing partnership making MILO®, alongside other Nestlé brands, Official Partners of the NBA.
The agreement spans 21 markets across four continents and is designed to engage fans and inspire youth basketball participation around the world. It will come into effect on 1 January 2027.
The marketing partnership will also encompass retail programs and in-market fan experiences, including on-pack promotions featuring NBA branding and opportunities for consumers to win NBA tickets, merchandise and other prizes.
In Malaysia, the partnership builds on MILO®’s longstanding commitment to sport and youth development. For more than 70 years, MILO® has supported young Malaysians across a wide range of sports, including basketball, through grassroots programmes, coaching and competitive platforms that enable them to participate, develop their skills and progress through the sport. The partnership with NBA builds on this foundation, with MILO® aiming to bring the excitement and encouragement of basketball closer to young Malaysians.
“For generations, MILO® has remained committed to supporting young Malaysians through sport, and we are proud to build on this journey through our partnership with the NBA. What excites us is the potential to turn the global appeal of basketball into greater participation here at home. We hope to inspire more young Malaysians to get active, experience the game for themselves and see where their passion for basketball can take them,” said Ng Su Yen, Business Executive Officer, MILO® Malaysia.
“Nestlé is one of the world’s most recognisable brands and has a longstanding connection to consumers across the globe,” said Julie Morris, NBA Senior Vice President of Commercial Development and Media. “We look forward to leveraging Nestlé’s reach and local market presence to connect with fans in new ways and support the continued growth of basketball around the world.”
The partnership will activate across: Australia, Brazil, Canada, Colombia, France, Germany, Ghana, Italy, Indonesia, Malaysia, Mexico, New Zealand, Nigeria, Singapore, Spain, Thailand, Turkey, the United Kingdom, the United States, Vietnam - with the Philippines joining from October 2027.
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About MILO®
MILO® is the leading nutritious chocolate malt beverage in Malaysia beloved for its iconic taste. Packed with the goodness of malt barley, milk and cocoa with a unique blend of 6 vitamins and 3 minerals, MILO® has fuelled generations of champions with the energy to go further. For over 70 years, MILO® has grown alongside Malaysia and been a vital part of the nation’s sports heritage, providing athletes the nutrition as well as the platform to grow and flourish through the various MILO® grassroots sports programmes.
About Nestlé Malaysia: Nourishing Malaysians for Over a Century
Since 1912, Nestlé has been dedicated to nourishing Malaysians and building their trust through our high-quality brands and products. We contribute to food security as well as to the health and well-being of the Rakyat through our trusted brands and a long-term commitment to Malaysia in the form of investments, employment, and various initiatives that uplift local communities. Today, we operate six factories, employing over 5,000 Malaysians, and we are the Halal Centre of Excellence for Nestlé globally. We are committed to providing halal, nutritious, and high-quality products with sustainability at the heart of our business practices - Made in Malaysia, by Malaysians, for all Malaysians.
As the world's largest food and beverage manufacturer, with our headquarters based in Switzerland, Nestlé operates in over 180 countries. With a workforce of over 270,000 dedicated employees, we are driven by our purpose to unlock the power of food, enhancing the quality of life for everyone, both today and for future generations. Our commitment to nutrition, health, and wellness guides our performance, ensuring we deliver on our promise of GOOD FOOD, GOOD LIFE.
To discover more about our century-long journey of nourishing Malaysians, please visit our website at https://www.Nestlé.com.my/ask-Nestlé/we-are-Nestlé.
For more information, please contact:
Shaheen Zaffar
Nestlé (Malaysia) Berhad
Tel: +603 7965 6456
Mobile: +6012-235 6865
E-mail: [email protected]
Zeno Public Relations Malaysia
E-mail: [email protected]
