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Tastier and healthier choices
Offering nutritious foods and beverages, supporting the journey to good health and well-being
Around the world, about 2 billion people lack essential micronutrients in their diet, leading to major health problems. At the same time, nearly one-third of the world’s population is overweight. We want to contribute to a healthier world by creating nutritious options that are both tasty and convenient. We do this by leveraging our global R&D network, nutrition expertise and collaborations with governments and public health authorities.
Our wide-ranging and diverse product portfolio continuously evolves, allowing us to provide high-quality, great-tasting, nutritious foods and beverages, catering to the needs and preferences of consumers of all ages, at all stages of life.
Our efforts include:
To ensure nutritional value, all our products are assessed using the Nestlé Nutritional Profiling System (NNPS). This allows us to produce products which contribute to the varied daily dietary needs of both children and adults. Our key areas of focus include added sugars, saturated fats, trans fats, sodium and energy content. We also take important nutritional contributions into account, such as calcium, protein, fibre, whole grains and many more.
Every food or beverage product that achieves the specific criteria of NNPS attains the Nestlé Nutritional Foundation (NF) ‘Yes’ status, which serves as a symbol of assurance for consumers. Providing a good foundation for healthy development, our products for children must meet the criteria for this NF ‘Yes’ status. As our product portfolio grows, we continue to introduce innovative offerings to support the growth and wellbeing of children.
Our latest innovations include:
- ASCENDA
- Nestlé Fitnesse Red Berries
- Nestlé Fitnesse Quinoa, Almonds & Chocolate Granola Oats
- Nestlé Gold Cornflakes
- Milo Activ-Go Plus Fibre
- Nestum Grains & More Purple Sweet Potato & Taro
- Nestlé Omega Plus UHT Dark Choc
- Milo Nutri Breakfast
Increase fibre-rich grains and vegetables in our foods and beverages
To support consumers in fulfilling their nutritional needs, we enrich our foods and beverages with vegetables, fibre-rich grains, pulses, nuts and seeds. This allows us to help close nutritional gaps, such as the insufficient intake of fibre and whole grains amongst both children and adults. We have instituted whole grain requirements for all our breakfast cereals, in addition to guidance on the recommended daily intake.
Our latest products containing whole grains include:
Micronutrient fortification
Vitamin and mineral deficiencies impact approximately one-third of the world’s population, as reported by the 2018 Global Nutrition Report. These can lead to impaired physical and cognitive development and a weakened immune system.
These effects are evident in Malaysia, where the National Health & Morbidity Survey 2015 reports that approximately 20% of children aged five years and below are stunted and 12% are wasting, while local dietary surveys have found further nutritional deficiencies in both children and adults.
To help address this, we fortify our products with important micronutrients, ensuring that they are nutritious as well as affordable and accessible to consumers.
Products fortified with key micronutrients include:
| Product | Micronutrients |
|---|---|
| Cerelac Citarasa Ibu | High in Iron, protein, Calcium, 15 vitamins and minerals |
| Everyday | High in Calcium and Vitamins A & C |
| Nestum | High in Calcium, Iron, and Vitamins C & D |
| Lactogrow Aktif | High in Vitamins A, C & D, Calcium and Iron |
| Koko Krunch | High in Iron, Calcium and the B Vitamins (B2, B3, B6 & B9) |
As consumers become increasingly health-conscious, we are committed to supporting the journey towards good health and well-being through our products. Utilising our scientific-based solutions, we have proactively reformulated our recipes to progressively reduce added sugar and sodium levels across our portfolio.
In 2019 alone, we successfully reduced added sugar and sodium in the following products:
Reductions in added sugar:
• Cerelac Rice (No sucrose) by 91.7%
• Nescafé Mocha by 44.7%
• Cerelac Wheat Honey & Dates by 42.8%
• Nescafé Caramel Macchiato by 41.5%
• Nescafé Latte by 36.6%
• Cerelac Rice & Soya by 35.2%
• Nescafé Smooth Cappuccino by 32.7%
• Nestum Grains & More Kurma & Prun by 31.3%
• Cerelac Oats, Wheat & Prunes 26.6%
• Cerelac Multigrain & Garden Vegetables 20.9%
• Nestlé Apple Sourz 18.4%
• Nescafé Gold Americano 14.5%
• Nestlé Honey Stars 10.7%
• Nestlé Fitnesse Red Berries Cereal Bar 8.4%
• Nestum Grains & More Oats 6.0%
Reductions in sodium:
• Nestum Original 46.4%
• Nestum Honey 47.8%
• Nestum Grains & More Brown Rice 34.2%
• Nestum Grains & More Kurma & Prun 21.1%
Malaysia’s Healthier Choice Logo
Malaysia's Healthier Choice Logo (HCL) is a voluntary initiative by the Ministry of Health to assist consumers make informed food choices simply by referring to the label on the front-of-pack. The HCL guidelines outline category-specific nutrient requirements on sugar, sodium, fat, fibre and calcium content, among others.
As of December 2022, a total of 39 Nestlé products attained the Healthier Choice Logo certification.
Over the years, Nestlé has played a proactive role in supporting consumers to pursue healthier diets. One of the ways in which we do this is through our voluntary Nestlé Portion Guidance initiative, where we encourage age-appropriate portion sizes, especially for energy-dense food and beverage products.
Nestlé Portion Guidance equips consumers with clear information on-pack about appropriate portion sizes and the nutritional value of our products. These guidelines are aligned with the recommendation of the World Health Organization as well as scientists, policymakers and health practitioners, along with other national food guides.
We are committed to ensuring transparency on nutritional content and ingredients for all our products to help people make better, more informed choices. We developed the Nestlé Nutritional Compass as a tool to educate people about what they consume. In addition, our product labelling also includes Guideline Daily Amount based labels on the front of pack which outlines energy content of a typical serving.
