As part of its commitment to support Malaysians affected by the impact of the COVID-19 pandemic, Nestlé Malaysia embarked on a campaign, Bangkit Bersama Nestlé (Rise with Nestlé), aimed at supporting local food and beverage (F&B) operators impacted by COVID-19.
The Bangkit Bersama Nestlé campaign is part of Nestlé Malaysia’s COVID-19 relief efforts in line with earlier announcements.
Extending a helping hand
The Bangkit Bersama Nestlé Campaign spearheaded by NESTLÉ PROFESSIONAL has already rolled out several initiatives including trade assistance programmes and cash contributions to help support coffee shops, mamak shops and other eateries and restaurants.
Nestlé is also contributing to local trade associations through donations of cash, food and other supplies (e.g. free face masks) to help their members.
Local trade associations which were supported through this campaign include, Persatuan Pengusaha Restoran Muslim Malaysia, Persatuan Pengusaha Restoran India Malaysia, the Malaysia Singapore Coffee Shop Proprietors’ General Association, the Malaysian Association of Hotels, and Ku Su Shin Choong Hung Restaurant & Chef Association.
[Center left] Ms. Yit Woon Lai, Business Executive Officer of NESTLÉ PROFESSIONAL, presenting a mock cheque to Datuk Ho Su Mong, President of Malaysia Singapore Coffee Shop Proprietors' General Association (MSCSPGA), flanked by [far left] Mr. Tee Yoon Nghee, Deputy President of MSCSPGA and [far right] Mr. Mohammad Zahidi bin Abdul Rahman, National Sales Operational Manager of NESTLÉ PROFESSIONAL.Mr Juan Aranols, Chief Executive Officer, Nestlé (Malaysia) Berhad, said, “While activity has been slowly coming back, many of the smaller businesses in the Out-of-Home sector are still very much impacted by COVID-19. Through the Bangkit Bersama Nestlé campaign, we have already channelled RM5 million to help 15,000 local F&B operators keep their businesses afloat during this tough time.”
Aligned with the Government’s objectives to revitalise and restart the nation’s economy on the road to recovery, Nestlé will also be helping small and medium F&B operators to explore new commercial opportunities and is rolling out new technical solutions that will support the digitalisation of this segment of customers.
“The challenges faced during the Movement Control Order prompted many F&B operators to seriously consider how they can leverage digital platforms to transform the business and survive similar crises in the future. We conducted many in-depth consultations and discussions with various partners and retails associations across the sector to understand their pain points before coming up with an effective solution that can greatly benefit our F&B customers in the Out-of-Home sector. We will be communicating more about this exciting initiative soon,” said Ms Yit Woon Lai, Business Executive Officer, NESTLÉ PROFESSIONAL.
Mr Aranols concluded, “We want to help F&B operators to better adapt to the rapidly changing environment resulting from COVID-19. We hope that by helping them to re-start their business, identifying new opportunities, and upgrading their offerings, we can help them to find new avenues of growth, build resilience and prosper in the long-run.”
Mr. Muthusamy Thirumeni, President of Persatuan Pengusaha Restoran India Malaysia (PRIMAS), receiving the mock cheque from Ms. Yit Woon Lai, witnessed by [far right] Mr. K. Vijayaperumal, Hon. Treasurer of PRIMAS.
Mr. Tan Tian Loong, Channel Development Manager of NESTLÉ PROFESSIONAL and Ms. Yit Woon Lai presenting the mock cheque to Ms. Christina Toh, Hon. Secretary General of Malaysia Association of Hotels (MAH), flanked by Ms. Shirley Lai, Hon.
[From left] Mr. Edmund Loke, Food Business Manager of NESTLÉ PROFESSIONAL and Ms. Yit Woon Lai presenting the mock cheque to Mr. Lim Kim Siong, Treasurer of Gabongan Persatuan-Persatuan Restoran & Kedai Teh Koo Soo Pan Malaysia, flanked by Mr. Wong Teu Hoon, President of Gabongan Persatuan-Persatuan Restoran & Kedai Teh Koo Soo Pan Malaysia.About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 291,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
For more information, please contact:
Maxine Lim
Nestlé (Malaysia) Berhad
Tel: +603 7965 6650
E-mail: [email protected]
Alya Nurina or Yasmin Kadir
acorn communications
Tel: +603 7958 8348
E-mail: [email protected]