The Made-in-Chembong Brand Introduces Innovative 'Farbling' Technology in Malaysia
Kuala Lumpur, 09 January 2024 – Malaysians are always looking for fun, seasonal variations and new flavours to try in confectionery, especially during the big festive occasions. Working always to meet Malaysians’ expectations, Nestlé’s KitKat® welcomes the auspicious Year of the Dragon by introducing a highly innovative Limited-Edition KitKat® Golden Dragon in celebration of Chinese New Year. KitKat® is manufactured in Chembong, Negeri Sembilan, in a factory that serves as the production hub for all ASEAN markets.
This exciting new product is the first KitKat® worldwide to use the ‘Farbling’ technology to create a stunning Dragon-scale pattern on the chocolate. Indeed, this technology allows the creation of an intricate design, inspired by the mythical Dragon scales, brought to life through a stunning fusion of natural and vibrant colours in shades of golden yellow and red. The visually striking aesthetics of KitKat® Golden Dragon truly capture the spirit of the Dragon, a symbol associated with power, luck and prosperity in Chinese culture, making it the perfect treat for the festive season.
The KitKat® Golden Dragon edition goes beyond the conventional by introducing a Zesty Orange flavour. Research from Mintel shows that seasonal flavours have become a top interest among consumers with orange flavour emerging as top seasonal chocolate trend, alongside other flavour such as dates, cranberry, malt and salted caramel.1 This careful balance between the refreshing zest of orange and the sweet indulgence of creamy milk chocolate, all encased in the iconic crispy KitKat® wafer, offers a sensory experience that takes taste buds on a remarkable odyssey.
According to Carlota Casellas, Business Executive Officer of Nestlé Confectionery, “KitKat® Golden Dragon goes beyond merely just a chocolate snack. The introduction of this creation signifies a momentous milestone for us, as Malaysia is the first market in the world to roll out this new KitKat® chocolate made with a combination of Fading and Marbling technology (Farbling). We are thrilled to present Malaysians with an unparalleled snacking experience that not only aligns with KitKat®'s iconic slogan, 'Have a break, Have a KitKat®', but also creates meaningful moments of love, togetherness and breaks with friends and family during the holiday season.”
To commemorate the launch of KitKat® Golden Dragon, a special event was staged at Sunway Velocity Mall in Cheras, Kuala Lumpur. The mesmerising KitKat® Golden Dragon Dance Troupe took center stage, enchanting the audience with their awe-inspiring performance. The event brimmed with lively activities, infusing vibrancy, blessings, and inspiration for legendary breaks during the Chinese New Year.
In conjunction with the festive celebration, KitKat® introduces a range of limited-edition KitKat® Golden Dragon collections, including the new limited-editions KitKat® Golden Dragon 4 Finger Singles, Share bag 8 x 2F, KitKat® Dragon CNY Gifting Metal Tin, a customised festive Cele-break Pack, and the KitKat® x Malaysian Artists Edition Multipurpose Bag exclusively designed in collaboration with local artists, Cassey Gan and Cloakwork. As part of this exciting lineup, KitKat® is thrilled to introduce KitKat® U ZU ice cream, a delectable treat made with a yuzu flavoured coating, topped with crushed wafer and dried oranges. This limited-edition ice cream is on sale this festive season, adding a unique and delightful twist to the KitKat® experience.
Join in the thrill for the KitKat® LÓNGevity Contest, which runs until 20 February 2024! With a minimum purchase of RM10 worth of KitKat® chocolates and/or KitKat® ice cream, participants will stand a chance to win prizes valued at over RM318,888* (Terms and Conditions apply). Some of the enticing prizes include:
- 1x Monthly Grand Prize winner: Total 2x BYD Dolphin Electric Cars worth RM99,900 each
- 5x Weekly Prize winners: Total 40x RM888 cash prize
- 76x Weekly Prize winners: Total 608x Touch ‘n Go eWallet Reload Pin worth RM88 each
- 5x Daily Prize winners: Total 285x Grab e-vouchers worth RM88 each
As the Chinese New Year festivities unfold, we invite Malaysians to take a break with KitKat®, and make this year's celebration a legendary one!
About Nestlé KitKat®
Created in 1935, KitKat®was first known as Rowntree Chocolate Crisp. Two years later, the name has changed to KitKat®. In 1988, KitKat® became part of Nestlé range of confectionery products. It grew to be the no. 1 chocolate brand in Malaysia, enjoyed by young and old as a light snack. Today, it is exported to more than 14 countries globally. KitKat® is 100% Halal and is produced locally at Nestlé’s Halal-certified facility in Chembong, Negeri Sembilan.
“Have a break, have a KitKat®” has become a popular phrase, aptly describing the enjoyment of the chocolate-coated wafers whenever one needs to take a break amidst a busy and stressful moment.
Nestlé’s KitKat®is the first global confectionary brand to be made from 100% sustainable cocoa sourced under the Nestlé’s Cocoa Plan. The brand has pledged to be carbon neutral by 2025. KitKat® aims to reduce the emissions generated through the sourcing of its ingredients, the manufacturing of the product and its distribution by more than 50% as part of its plan.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our over 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
For more information, please contact:
Nestlé (Malaysia) Berhad
Tel: (+603) 7965 6456
E-mail: [email protected]
Nurul Atiqah Mustapa
Tel: (+603) 7491 3138
E-mail: [email protected]