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Celebrating 50 years of MAGGI memories in Malaysia with the return of MAGGI Sah Malaysia

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  • MAGGI Sah Malaysia campaign signifies the unique and enduring bond of 50 years with Malaysians
  • Distribution of 50,000 meal kits to B40 communities to uplift their lives through balanced and affordable cooking
Maggi Sah Malaysia

Petaling Jaya, August 30, 2021 - This August, the MAGGI Sah Malaysia campaign returns in celebration of 50 years of commitment to Malaysians, reliving precious memories shared with the nation and spreading positivity across the country over the last five decades.

Since its introduction in 1971, MAGGI 2-Minute Noodles (M2MN) have become an iconic meal for Malaysians, creating many memorable moments together; no matter where they are in the world, MAGGI noodles always reminds them of home. This very taste of “home” is the pride of the MAGGI brand– to serve Malaysians with an authentic, accessible and affordable taste. Today, the MAGGI brand has become a trusted brand in many Malaysian households, supporting families in creating affordable, tasty homecooked meals – with the right portion of protein and vegetables added to achieve a balanced serving.

50 Tahun Bersama
“We are honoured to be Malaysians’ ally in the kitchen for the past 50 years, assisting many families in creating affordable, tasty and balanced homecooked meals every day which brings back cherished taste memories. We are thrilled to be celebrating this momentous milestone in the brand’s history, alongside the nation’s 64th anniversary of independence, and will continue to strive for greater camaraderie – with the #KitaJagaKita spirit,” says Geetha Balakrishna, Business Executive Officer, MAGGI, Nestlé (Malaysia) Berhad.

Memori MaggiKu

Together In the Malaysian #KitaJagaKita Spirit
Inspired by the display of solidarity by Malaysians amid uncertain times, MAGGI Sah Malaysia was inaugurated last year to celebrate the resilience of the Malaysian community and rally support for those in need. 50,000 meal kits were distributed to B40 communities through the MAGGI Sah Malaysia Shop & Reward Contest in 2020, in which consumers were able to help contribute essential food items in the form of meal kits – with every purchase of any MAGGI product, to cook affordable tasty and balanced meals for their families.

Memori MaggiKu

The MAGGI Sah Malaysia Shop & Reward Contest also returns for the second consecutive year to continue to uphold its commitment to supporting communities in need, both in and out of the kitchen. Providing a platform to support the underprivileged families, MAGGI Sah Malaysia aims to donate another 50,000 meal kits to B40 households across Malaysia this year.

Geetha adds: “The ongoing pandemic has put a strain on many Malaysians, in particular, the B40 communities; hence we hope to uplift and empower affected Malaysians through food, which always has the ability to bring people together. Our B40 initiatives aim to provide the families with the foundation and the know-hows to create tasty, balanced, and affordable meals, which is in line with Nestlé Malaysia’s wider efforts to bring much-needed relief to vulnerable communities, especially in these challenging times.”

From 1 August to 30 September 2021, by simply purchasing any MAGGI product worth RM5 and participating in the MAGGI Sah Malaysia Shop & Reward Contest via WhatsApp or through an online form available on the MAGGI website, consumers will stand a chance to win attractive prizes and help contribute to communities in need at the same time. For every 10,000 entries received, 1,000 meal kits will be donated according to the participants’ regional states and a total of 50,000 meal kits will be given out to those in need across Malaysia.

50 Years with You
Over the past 50 years, various innovations have been rolled out to provide Malaysians with greater convenience and a variety of tasty meals. In 1969, the familiar MAGGI red sauces – Tomato Ketchup and Chili Sauce were first produced and bottled in Malaysia. Soon after, the iconic MAGGI 2-Minute Noodles was introduced in 1971. In 1986, the first culinary product, the MAGGI Chicken Stock Cube was introduced, which provided a flavoursome and tastier meal for Malaysians. Fast forward to 2020, two new MAGGI Mi Goreng Noodles were launched, in recognition of Malaysians’ love for spicy and authentic local flavours. This trusted household brand remains committed in its mission to create good-food moments that bring families closer together.

Maggi Sah Malaysia Infographic

For more information on the MAGGI Sah Malaysia campaign, please visit

The brand MAGGI is a recognised global brand that has become a household name in Malaysia. Its core mission is to create good-food moments that bring families closer together. Through its wide range of products and food solutions, the MAGGI brand has been helping mothers to prepare tasty and balanced homemade meals for their families every day. The brand is also committed to the ever-evolving needs of meal providers, providing new products and ideas which continue to delight and inspire Malaysian families on the goodness of home made. To learn more, please visit or our Facebook page at

About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 291,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit or our Facebook page at

For more information, please contact:

Shaheen Mohamed Zaffar
Nestlé (Malaysia) Berhad
Tel: +603 7965 6650
Mobile: +6012 235 6865
E-mail: [email protected]

Fazirah Sa’im
Golin Singapore
Tel: +65 6551 5426
Mobile: +65 9009 2760
E-mail: [email protected]