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Kuala Lumpur, May 07, 2021 - A bowl of bubur lambuk is a must have every Ramadan and is considered a comfort food to many in Malaysia. Embracing the holy spirit of Ramadan, 130,000 bowls of the famous MAGGI® bubur lambuk were freshly cooked by MAGGI® chefs to be distributed to 135 locations throughout Malaysia including Sabah and Sarawak.
The key beneficiary groups to receive the MAGGI® bubur lambuk this year were the frontliners comprising of the Angkatan Tentera Malaysia (ATM), Badan Organisasi Mencegah Bencana Alam (Bomba), Polis Diraja Malaysia (PDRM), government offices and healthcare workers, all of whom have selflessly devoted their time and energy in the nation’s fight against the COVID-19 pandemic.
The MAGGI® bubur lambuk were also distributed to the communities in need such as the B40 families and the residents of 52 Program Perumahan Rakyat (PPR), as well as orphanage and welfare homes.
Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestlé (Malaysia) Berhad said "We acknowledge the invaluable dedication and sacrifices by our frontline heroes who had immensely contributed to the needs of the community throughout this pandemic. This is our way in thanking them while we extend our Raya cheers to them, as they continue to serve the nation during these challenging times. This year’s MAGGI® bubur lambuk initiative is significant as we had teamed up with Jasmine Food Corporation, ALIF, BHPetrogas and Kara Malaysia, in preparing this tasty and balanced iftar meal made of a mixture of chicken, spices and other fresh ingredients. Together with our valued partners, we are able to reach out to more deserving individuals, while we keep our special bubur lambuk tradition alive."
In support of the preparation of the MAGGI® bubur lambuk, Malaysia’s leading rice producer Jasmine Food Corporation, contributed 2,500 kg of Jasmine fragrant rice meanwhile, cooking oil brand ALIF sponsored 1,250 litres of cooking oils. MAGGI® also received 140 liquefied petroleum gas (LPG) cylinders from BHPetrogas and 1,250 litres of coconut milks from Kara Malaysia, a local producer that specialises in coconut milk products.
Nurul Shawalina from KPJ Selangor Specialist Hospital said, "We are very fortunate and humbled by the support we have received from MAGGI®. This kind gesture from MAGGI® truly cheered up the staffs, all of whom have been working around the clock in the fight against COVID-19. A warm bowl of MAGGI® bubur lambuk will definitely bring contentment when breaking fast, provide us with the much needed energy and motivation to perform our duties as frontliners at our very best."
Meanwhile, Hamdan Bin Harun, President of Rukun Tetangga (KRT) Taman Sri Rasau said, "We truly welcome this heartfelt gesture from MAGGI® with open arms, especially for the poor and those who are facing hardships due to the pandemic. Bubur lambuk is a meal born of goodwill, true to the giving spirit of Ramadan, hence this freshly prepared meal would definitely put a smile on their faces while fostering closer community ties in breaking fast together." Residences of Pangsapuri Taman Sri Rasau are among the 130,000 recipients of MAGGI® bubur lambuk this year.
"Staying true to our brand promise, You and MAGGI® Cook the Difference, we believe that the goodness of homemade food brings positive difference into one’s life and the life of others. Despite the pandemic, for all of us at MAGGI®, one thing that remained unchanged is the spirit of giving. Commited in creating good-food moments that provides comfort to Malaysians, we are glad to continue our tradition over these past years of distributing nutritious MAGGI® bubur lambuk during the Ramadan month. We hope that through this initiative, we are able to inspire Malaysians to share the Ramadan blessing with those who serve or in need," added Geetha.
To learn how to prepare delicious MAGGI® bubur lambuk, visit MAGGI®’s website at www.maggi.my
MAGGI® is a recognised global brand that has become a household name in Malaysia. Its core mission is to create good-food moments that bring families closer together. Through its wide range of products and food solutions, MAGGI® helps mothers to prepare tasty and balanced homemade meals for their families every day. The brand is also committed to the ever-evolving needs of meal providers, providing new products and ideas which continue to delight and inspire Malaysian families on the goodness of homemade. To learn more, please visit www.maggi.my or our Facebook page at http://www.facebook.com/MaggiMalaysia.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 291,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
For more information, please contact:
Nestlé (Malaysia) Berhad
Tel: +603 7965 6650
E-mail: [email protected]
Nurul Atiqah Mustapa
Tel: +603 7491 3138
E-mail: [email protected]