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Raises Funds for Malaysian Red Crescent Society and Hope Place
Miri, 29 April 2023 – Gayu Guru Gerai Nyamai! The beloved phrase that conveys the essence of longevity, health and prosperity is set to come alive once again this festive season, as MAGGI’s Jom Masak, Menang & Kongsi Bersama campaign returns in conjunction with Sarawak’s Pesta Gawai!
(L-R) Ling Tien Beng, Emart Northern Sarawak in charge; Lee Tsuen Fu, General Sales Operation Manager, Sarawak Region, Nestlé Malaysia; Cr. Dr. Vincent Huang Huat Choon; Lim Siew Ling, MAGGI Consumer Marketing Manager and Lo Chow Nyian, Director, Harrisons Sarawak Sdn Bhd at the Launch of the campaign.Aimed at spreading happiness and inspiring Sarawakians to cook up delicious meals with MAGGI’s wide range of products to commemorate the end of the harvesting season, the annual campaign is taking things up a notch with its largest giveaways to date worth a total of RM135,000 from May 1 to June 30, 2023, including the much-coveted Grand Prize of a brand-new Proton X70 SUV!
The launch of the campaign was officiated by YB Adam Yii Siew Sang, Datuk Bandar Miri, with Ms Lim Siew Ling, Consumer Marketing Manager of MAGGI, Nestlé (Malaysia) Berhad in attendance. Chef Muluk, Nestlé Corporate Executive Chef, also held a cooking demonstration whipping up delicious Gawai dishes with MAGGI products.
(L-R) Lo Chow Nyian, Lee Tsuen Fu, Cr. Dr. Vincent Huang Huat Choon, Chef Muluk and Lim Siew Ling during the cooking demonstration.Ms Lim Siew Ling, Consumer Marketing Manager of MAGGI, Nestlé (Malaysia) Berhad, said, "In the spirit of Gawai, we are truly humbled to be able to celebrate this cultural festival and share the joy with Sarawakians. This campaign is part of an annual effort by MAGGI, in line with our brand promise of Cook the Difference which embodies our aspiration to support Malaysians in the kitchen to create wholesome home-cooked meals for their families and communities, made with tasty and balanced MAGGI offerings."
On top of this, embracing the Gawai culture of sharing blessings, Sarawakians will be able to give back to vulnerable communities simply by taking part in the campaign. With every entry form submitted, MAGGI will donate RM0.10 to two local non-governmental organisations the Malaysian Red Crescent Society and Hope Place, which will go towards supporting communities in need.
YB Adam Yii Siew Sang, Datuk Bandar Miri, said, “As a brand that has been a household favourite for many years in Sarawak, MAGGI’s celebration of this important cultural festival is very much welcome. Along with making the Gawai festivities brighter, the campaign also contributes to the local community in need. This is indeed a commendable annual initiative by MAGGI to uphold its enduring bond with Sarawakians.”
To participate in the Jom Masak, Menang & Kongsi Bersama campaign, simply purchase any MAGGI product with a receipt from participating retailers, write your name and MyKad details on the receipt and submit a photo of the receipt via WhatsApp to 018 388 3533. Alternatively, entry forms can be sent to a P.O. Box or via MAGGI Ambassadors at various locations. Participants can submit as many entries as they wish, as there is no limit to the number of submissions. The contest is open to all Malaysians residing in Sarawak only.
During the campaign, along with the Grand Prize, there will be weekly cash prize giveaways of RM100 for 160 lucky winners. Also up for grabs are Philips TVs worth RM2,000 each for three first-prize winners, Phillips Air Fryers worth RM680 each for six second-prize winners, and Kitchenware sets worth RM200 each for 60 third-prize winners.
For more details on the Jom Masak, Menang & Kongsi Bersama 2023 campaign, visit www.maggi.com.my.
About MAGGI®
MAGGI® is a recognised global brand that has become a household name in Malaysia. Its core mission is to create good-food moments that bring families closer together. Through its wide range of products and food solutions, MAGGI® helps mothers to prepare tasty and balanced homemade meals for their families every day. The brand is also committed to the ever-evolving needs of meal providers, providing new products and ideas which continue to delight and inspire Malaysian families on the goodness of homemade. To learn more, please visit www.maggi.my or our Facebook page at http://www.facebook.com/MaggiMalaysia.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our over 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
For more information, please contact:
Shaheen Zaffar
Nestlé (Malaysia) Berhad
Tel: +603 7965 6456
Email : [email protected]
Deepa Mukundan
acorn communications
Tel: +603 7958 8348
Email : [email protected]