Petaling Jaya, December 14, 2021 - MILO® and Football Association of Malaysia (FAM) launched a five-year partnership that looks to future-proof the next generation of football stars through an integrated grassroots football development ecosystem. With football skills training at the grassroots level as the core focus, the two sporting giants have joined forces to leverage and grow their existing platforms for coaches and young players.
This partnership has reinvigorated ties between both parties, which began in the late 1980s-1990s through numerous grassroots football tournaments and championships that kicked off the career of some of Malaysia’s legendary players. Now, going further with a five-year game plan, MILO® and FAM are set to take the future of Malaysia’s football scene to the next level.
“Football is a prime example of what a great teacher sport is, instilling perseverance, courage and tenacity that are critical for success not only on the field but also in life. Our goal has always been to nurture these values in our young champions, and by welcoming FAM back into the fold, we are setting our goal even higher in hopes of inspiring the best in the next generation of champions, while working together to discover more new football talents for the nation,” said Ng Su Yen, Business Executive Officer - MILO® Business Unit, Nestlé (Malaysia) Berhad.
Meanwhile, Datuk Haji Hamidin Haji Mohd Amin, President of FAM expressed his gratitude for the continued partnership with MILO®, describing the relationship between the two as imperative for the local football scene. “MILO® was for a long time a partner to Malaysian football, and what MILO® is doing today is a step into the future, just as they did in the 1990s, by providing the impetus and platform for the young to display and further their talents,” he said.
He also highlighted that efforts to develop grassroots football are critical to the future of football in Malaysia. “We want to pave the future for young children today whom we believe are the stars of tomorrow. But the future also depends on the coaches who will guide our children to achieve their full potential. As such, our partnership with MILO® ensures that training for both young players and coaches will go hand-in-hand to create this holistic ecosystem,” he added.
New talents at the grassroots levels are being discovered largely through community coaching programmes that provide basic football skills training and organise community football matches such as the Suparimau Football Clinic. Currently, there are 122 academies with 10,000 young players registered under the Suparimau Charter nationwide. The MILO® x FAM partnership looks to grow the Suparimau Charter into an ecosystem of 800 academies with 100,000 young players over the next five years. Concurrently, MILO® and FAM are committed to growing the coaching cadre from the current 1,000 who are registered with the various academies nationwide to 5,000 coaches by 2026.
Another feature of the MILO® x FAM partnership is the MILO® All Star Challenge, a nationwide online search for Malaysia’s next top freestyle footballers which culminated in the grand finale last month. The top eight finalists were rewarded with the once-in-a-lifetime MILO® x FAM Ultimate Experience to train at a FAM boot camp under the tutelage of national coaches alongside some of their favourite FAM stars – another golden opportunity for young Malaysians to springboard their football dreams into reality under this partnership.
The MILO® x FAM ecosystem will also complement other MILO® sports initiatives, most notably the MILO® Hidup Bola futsal carnival which has produced some of the country’s finest national footballers in its 16-year history, including National Under-22 Squad rising star Nik Akif Syahiran Nik Mat and newly minted Most Valuable Player (National Football Award 2021) Arif Aiman Hanapi. This partnership will help talents discovered through MILO® Hidup Bola who wish to pursue a professional football career to seamlessly transition into the FAM system.
MILO®, the leading nutritious chocolate malt beverage in Malaysia was introduced in 1950 and has been known for its unique taste that Malaysians love. Packed with natural goodness of malt barley, milk and cocoa, enriched with Activ-Go®; a unique blend of 6 vitamins and 3 minerals, MILO® is the most popular beverage in Malaysia and has fueled generations of champions.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
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