For many years we have been supporting rural communities in Malaysia. We have been engaged in chili and rice farms across several states. Now we are proud to revitalise the coffee farming in Kedah through our first Nescafé Classic Kopi Kedah, delivering the best taste from coffee beans grown on Malaysian soil, with the love, care and respect for the land and the people!Juan Aranols CEO, Nestlé Malaysia, Singapore & Brunei
The Nescafé Grown Respectfully programme is a collaborative effort with local partners aimed at reviving the local coffee sector in a sustainable manner, for the famers and the planet. While providing technical assistance and support to the farmers with a view towards improving their livelihoods and quality of life, the programme aims also at training them to the latest sustainable agricultural technics to ensure a higher awareness towards higher care and attention to preserve the environment and the ecosystem, ensuring a sustainable future for the coffee farming in Malaysia.
The beans must comply to the high-quality standards in line with Nestlé’s requirements to ensure the delivery of a great tasting beverage production.
To date, this programme has seen the participation of more than 100 farmers, planting close to 70,000 plantlets. While this is indeed a significant milestone, this is only the beginning. We will continue to heighten our efforts to cultivate a sustainable coffee future and positively impact the local farming community in Malaysia.Othman Chraibi Business Executive Officer, Beverages, Nestlé Malaysia
Hear it from our farmers!
Mazlan bin Isa, 52, Sik, Kedah
The reciprocal crop system between coffee and cash crops pioneered by Nestlé has helped me generate continuous income throughout the year, alongside receiving my year-end bonus from the coffee production. I am grateful to be a part of this programme.
Romlah binti Hamid, 64, Sik, Kedah
The new coffee seedlings provided by Nestlé are identical to the mother plant. With this, the coffee beans harvested from my farm are expected to increase significantly!
Che Nai bin Hassan, 65, Sik, Kedah
Through the wedge grafting technique and rejuvenation of old coffee trees method taught by Nestlé, my coffee trees are able to thrive. With increased potential to produce quality fruits, this will provide lucrative income.
Look out for the limited-edition Nescafé Classic Kopi Kedah is available at selected local supermarkets and mini markets near you!