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“Treat Yourself to More” campaign inspires consumers to savour everyday moments
From finishing an assignment, surviving a hectic workday or finally getting to the gym, today's young Malaysians are finding joy in celebrating life's little wins. As consumers navigate increasingly busy lives, these everyday achievements have become moments worth recognising. NESCAFÉ is leaning into this with its new “Treat Yourself to More” campaign, encouraging consumers to savour these small victories with its new Ready-to-Drink range. Introducing two trendy flavours – NESCAFÉ Spanish Latte and NESCAFÉ Tiramisu Latte.
Norkhayati Mohamed Hashini, Business Executive Officer, Coffee, Nestlé Malaysia, said, “Coffee today has become much more than a daily pick-me-up. For many young Malaysians, it is part of how they pause and reset amid busy days, whether catching up with friends or rewarding themselves after accomplishing something. Through our “Treat Yourself to More” campaign and new range of drinks inspired by café trends, we wanted to celebrate this by offering a simple yet delicious way to turn an everyday coffee break into something worth taking a pause and savouring."
NESCAFÉ Spanish Latte takes its cue from one of today's most popular café beverages, bringing together smooth coffee notes with a touch of creamy sweetness. Meanwhile, NESCAFÉ Tiramisu Latte is inspired by the classic dessert, combining smooth coffee with creamy notes and a hint of cocoa flavour. Both are smooth and creamy and offer an easy entry point for new coffee drinkers or for those seeking a second cup later in the day. Packaged in a convenient 280ml bottle made from 100% recycled PET and certified Halal, the new range offers an easy on-the-go coffee treat, anytime, anywhere.
Bringing the campaign to life, NESCAFÉ recently hosted a celebration of everyday wins at The Campus, Ampang, welcoming more than 1,800 attendees through a series of fun, immersive touchpoints. While sampling the new range, visitors stepped into the spotlight at the Glambot video booth, striking a pose for their own “main character” moments. At the AI-powered doodle station, guests creatively illustrated their own "Win of the Week" moments, transforming simple sketches into personalised digital artwork that could be downloaded and shared on social platforms.
The celebration was topped off with a collaboration with Cookiecrumbs, a cookie brand with a cult following among youth audiences for its indulgent creations. Every visitor walked away with a “Treat Yourself to More” kit, pairing a NESCAFÉ Spanish Latte or Tiramisu Latte with a Cookiecrumbs cookie for the perfect combo. The collaboration also extended beyond the launch activation through an in-store promotion at Cookiecrumbs outlets, where shoppers who purchased RM25 worth of Cookiecrumbs products during the campaign period received a complimentary NESCAFÉ Spanish Latte or NESCAFÉ Tiramisu Latte. This allowed the “Treat Yourself to More” experience to reach even more consumers beyond the event itself.
As coffee preferences continue to evolve, NESCAFÉ remains committed to creating products and experiences that resonate with the next generation of coffee drinkers. Through the “Treat Yourself to More” campaign, the brand hopes to inspire more Malaysians to embrace life's little victories, because every day offers moments worth celebrating.
The NESCAFÉ RTD range is available now at major hypermarkets, supermarkets and convenience stores nationwide, as well as e-commerce platforms such as Shopee and Lazada.
To discover more about our century-long journey of nourishing Malaysians, please visit our website at https://www.Nestlé.com.my/ask-Nestlé/we-are-Nestlé.
For more information, please contact:
Shaheen Zaffar
Nestlé Malaysia
Tel: (+603) 7965 6456
Mobile: +6012-235 6865
E-mail: [email protected]
Nik Wardah or Yasmin Kadir
Commas PR acorn communications
Tel: (+603) 7958 8348
Mobile: +6011-377-3620 (Wardah) or +6017-237 9048 (Yasmin)
E-mail: [email protected]
