KitKat®’s “Share The Love, Share The Golden Break” Campaign To Connect Loved Ones During CNY

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Win More Than RM350K in Prizes with KitKat®’s “Win Gold” Contest

Kuala Lumpur, 11 January 2023 - The Chinese New Year is approaching and it is time to take a break from the past year’s strenuous endeavours, unwind and share loving moments with friends and family. Nestlé’s KitKat® has launched its festive “Share The Love, Share The Golden Break” campaign, with exciting CNY product offerings, featuring the Limited-Edition KitKat® Gold and a chance to win RM350,000 worth of prizes which include real KitKat® gold bars.

Official launch of KitKat's "Share The Love, Share the Goldren Break campaign. [L - R] Frederic Porchet, Business Executive Officer of Nestlé Confectionery; Chew Soi Ping, Head of Sales Nestlé MYSG; Juan Aranols, Chief Executive Officer of Nestlé (M) Berhad; Low Ngai Yuen, Chief Merchandise & Marketing Officer of AEON (M) Berhad; Zarel Harun, Group Division Head of AEON (M) Berhad; Chow Phee Chat, Regional Head of Communications & Marketing Services MYSG and Jason Foo, General Manager Marketing of AEON (M) Berhad.

In the Chinese culture, the Year of the Rabbit is very auspicious as those born under this zodiac sign are known to be peaceful, jovial and love being around others. Such traits encapsulate the Chinese New Year spirit as well as KitKat®’s iconic slogan, “Have a break, Have a KitKat®” to create meaningful moments of love, togetherness and breaks with friends and family during the holiday season.

Speaking at the campaign launch today, Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad explained that “Share The Love, Share The Golden Break” campaign aims to connect people by sharing a KitKat® moment together. “Finding a meaningful gift is always a challenge for many during the festive season. Chocolate is proven to induce happy moods, so KitKat® constantly innovates its chocolates into attractive and convenient gift sets so that everyone can look forward to the Lunar New Year in a fun and tasty way with loved ones,” enthused Juan.

Juan Aranols, CEO of Nestlé (M) Berhad

As part of its Chinese New Year campaign, the Limited-Edition KitKat® Gold offers consumers a delectable combination of its signature crispy wafer encased in a duo layer of smooth milk chocolate, paired with delicious caramel flavour. The KitKat® Gold sports a refreshed vibrant packaging in gold and red hues with festive motifs for good luck and prosperity, making it the perfect gift to share and ‘cele-break’ with friends and family.

KitKat®’s Chinese New Year range comes in many attractive packages, with the KitKat® Bunny CNY Gifting Tin headlining this chocolatey line-up. The tin features chocolate rabbit replicas filled with pieces of crushed crispy KitKat® wafer. The ‘Cele-break Pack’ gift pack comes with an assortment of several KitKat® best-sellers, while the KitKat® Minis 9g pack comes with an attractive KitKat® and CNY-themed travel bag.

Consumers sampling KitKat CNY chocolates at KitKat consumer roadshow running until January 15 at Sunway Pyramid

In conjunction with the “Share The Love, Share The Golden Break” campaign, KitKat® kicked off its 5-day consumer roadshow at Sunway Pyramid with a kaleidoscopic showcase of colourful, exciting activities. Visitors can head to LG2 Central Avenue and participate in interactive activities, sample KitKat® treats and join the KitKat® “Win Gold” Contest.

Showcasing the Real “KitKat Gold Bars”, the main highlight of KitKat’s Win Gold Contest

The KitKat® “Win Gold” Contest, currently running for eight weeks from now until 20 February 2023, offers more than RM350,000 worth of prizes, including the ultimate prize of 8 units of actual sized KitKat® 4-Finger and 8 units of actual sized KitKat® 2-Finger real gold bars up for grabs. They comprise:

• 1x weekly Grand prize winner: KitKat® 4-Finger Gold Bars worth RM16,500 each
• 1x weekly First prize winner: KitKat® 2-Finger Gold Bar worth RM8,500 each
• 3x weekly Special prize winners: RM888 cash prize
• 88x weekly prize winners: RM188 cash prize

For more information, please visit https://www.nestle.com.my/brands/confectionery, FB at https://www.facebook.com/KitKatMalaysia and IG at www.instagram.com/KitKatMalaysia

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About Nestlé KitKat®
Created in 1935, KitKat® was first known as Rowntree Chocolate Crisp. Two years later, the name has changed to KitKat®. In 1988, KitKat® became part of Nestlé range of confectionery products. It grew to be the no. 1 chocolate brand in Malaysia, enjoyed by young and old as a light snack. Today, it is exported to more than 14 countries globally. KitKat® is 100% Halal and is produced locally at Nestlé’s Halal-certified facility in Chembong, Negeri Sembilan.

“Have a break, have a KitKat®” has become a popular phrase, aptly describing the enjoyment of the chocolate-coated wafers whenever one needs to take a break amidst a busy and stressful moment.

Nestlé’s KitKat® is the first global confectionary brand to be made from 100% sustainable cocoa sourced under the Nestlé’s Cocoa Plan. The brand has pledged to be carbon neutral by 2025. KitKat® aims to reduce the emissions generated through the sourcing of its ingredients, the manufacturing of the product and its distribution by more than 50% as part of its plan.

About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our over 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.

This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.

For more information, please contact:
Shaheen Zaffar
Nestlé (Malaysia) Berhad
Tel: +603 7965 6456
Email : [email protected]

Shahira Amiera
Perspective Strategies
Tel: +603 7491 3138
Email : [email protected]